Jeff Zelaya

The Mp3 Experiment DC – Photos by Jeff Zelaya

The Mp3 Experiment in Washington D.C. was created by Improv Everywhere and hosted by Vocus.
The event was a lot of fun and a big success in raising massive awareness for the upcoming Vocus Demand Success Conference. More details about the conference here: http://www.vocus.com/conference/whats-new/

Check out some of the photos that I snapped at Mp3 Experiment DC:

 

Marketing Automation: Making More Happen With Less

Making Magic with Modern Marketing Can Be Challenging Without Right Tools, Strategy, Support

Marketing Automation - Building a Case

 Consider the hours you or your company spends each week on marketing endeavors. Maybe you are a small business owner or start-up wearing several hats, trying to do everything you can. Maybe you have an assistant or intern helping you out part-time, or even better, someone full-time in place who has been putting in a lot of time and effort, but has little to show for this input. For many companies, this is the ultimate conundrum – how can the proper amount of skill, practice and attention to detail go into the marketing process without taking up too much time and costing the company valuable resources?

In fact, an average of 10.4% of a company’s revenue is funneled into marketing advances. Marketing is simple in theory but running a successful marketing campaign takes skill, practice, and most importantly, time. For the start-ups and small businesses who want to stretch their resources and make best use of innovative approaches to getting the job done, automated marketing is a simple solution for saving time and money while simultaneously freeing up human capital for other purposes.

Why Use a CRM?

CRM stands for Customer Relationship Management, a model that seeks to manage marketing campaigns, data collection, customer interaction and lead activity. Some CRMs are very basic, while others can hone in on interactions with email campaigns, website activity, sales data and statistical analysis of marketing projections. This gives companies an integrated database through which to track leads, lead activity and marketing promotions in a managed way. While some companies have the capacity to manage customer relationships and marketing without the help of an outside platform, there is no reason to spend time, energy and money in training individuals and occupying their time with functions a CRM can easily handle. A platform like Vocus can process that same data in seconds that would take hours for a human. Preparing reports, analyzing data, evaluating what’s working, what’s not working can be done much quicker with more precision and detail with the assistance of a CRM. It has become crucial for companies to communicate with prospects and customers with targeted, relevant content that meets where they are in the customer life cycle.

The Bottom Line

Marketing automation saves time and increases efficiency. Vocus is unique from several competitors in the sense that our clients can access our internal Consulting services to help harbor some of the workload, strategize your campaigns, and basically act as an extra member to your workforce without spending the money on employee salary, benefits, etc. With a tool like Vocus, now you can get 40-hours worth of work and production out of an Assistant who spends 15 hours a week with you, and get tangible measured results while doing it.

On average, marketing automation can help you increase your conversion rates by 53% and a 9.3% higher sales quota achievement rate. If you’re not using any marketing automation tools, now might be the time to do so to ensure these types of numbers go into your company wallet, and not that of your competitor!

Popularity of Marketing Automation

 

Thank you Filip Prus for this informative marketing guest blog post

Snatch the Media Spotlight in a Social World

MediaSocial media and traditional media continue to converge, according to Vocus’ “State of the Media Report 2014”, giving marketing and PR pros the opportunity to earn more high-value publicity than ever before. But even in a journalism environment that revolves around social media, securing coverage can be a challenge.

Social media channels are flooded with content. So how can you rise above the cute cat videos and funny top 10 lists to snatch the spotlight?

Here are three tips to land media coverage in a social world:

1) Fly With the Flock

Twitter is the perfect platform for any organization, large or small, to contribute to the conversation. Make an effort to follow, converse and engage with journalists and influencers. Add value to position your company or client as a valuable industry player and become part of the in-crowd.

2) Dig Deep for Data

The majority of social media participants are simply regurgitating content. Did you know that approximately 80% of content on Pinterest is re-pinned? This gives original visual content a big advantage in cutting through the noise. Journalists and influencers take note of those who create original content, dig up new data, and back it with strong visual content, hard facts and reliable sources.

3) Give Up the Goods

Media outlets are cutting support staff and photographers, which puts pressure on journalists to do more with less resources. Include high-quality photographs, short videos and visual information as part of your pitch, and you’ll increase the chances of catching a journalist’s eye. You’ll be making their lives easier while getting your clients the attention they deserve.

Contribute valuable factual information via social media channels, and you’ll quickly stand out as a go-to source for people in traditional media. With the right strategies, organizations can earn media coverage that rivals large businesses with fully staffed PR departments.

Source: PRWEB

Discover the (Super) Power of Vocus

Vocus Marketing Suite Can Give You Super Powers

Marketing can be very difficult and time consuming. It’s definitely not for the faint of heart. Marketing changes fast and requires lots of work. There are no shortcuts but there are tools out there that can empower you to do more with less. You might work with a lot of different marketing experts who are all using different point products to track, measure and show their success. This type of non-integrated approach causes data leakage and efficiency challenges. With integration you are able to see who your different marketing channels interact with each other. The scope of insight that you gain will help you tweak your overall marketing and social strategy to achieve better results while minimizing expenses, time and resources.

At a minimum organizations should be working with a few generalists  but even then their is a struggle to  get them to succeed in the ever-changing digital landscape, their are far too many changes and too few hours in the day for this generalist to keep up to date with everything that is going in on in the marketing industry. Another alternative is hiring a marketing agency, you can always find a digital or PR agency that is willing to help but they come at a price.

 

With Vocus there is a better way.

Introducing: The Vocus Marketing Suite

Vocus Marketing Suite Overview – Winter 2014 from Jeff Zelaya

 

Vocus delivers a marketing solution that works for business. Our integrated solution includes the software and consulting that you need to do marketing, social media and public relations better. With the Vocus Marketing cloud, your business will attract and engage prospects, capture and keep customers, and prove effectiveness and drive measurable results you can count on every day.

Be super! Discover the power of Vocus.

Click Here To Schedule a Demo with Top Recommended Vocus Consultant Jeff Zelaya

You Are Invited To Take a Look Inside The Vocus Marketing Suite

Press Play and Take a Peek Inside The Vocus Marketing Suite

In today’s digital world, marketing is responsible for driving new business. Brand awareness is great, we all love great publicity (which HARO is great for by the way) and getting tons of followers, Likes and shares but in the end what marketers are judged by is:

  • What did you produce?
  • How many leads did you generate?
  • Were they quality leads?
  • How much revenue did you generate (directly and indirectly)?
  • and can you prove it?

The great marketers are able to measure their ROI and prove it. Their should never be a question of whether your marketing is working. You should be able to see exactly what channels are effective and which ones aren’t. That’s why our clients love the Vocus Marketing Suite.

Let’s face it. Marketing can be hard. There are so many ways to reach and engage prospects that it can be overwhelming for any one person to keep up with all work and all the changes that happen in our industry. We understand that we need to do more but it can be challenging to find the time. Time is a valuable resource and with marketing automation technology like Vocus you can make sure that your time is wisely invested.

Vocus makes a marketers job much easier. The Vocus Marketing Suite software includes a virtual army of proven tools that are integrated to take the guesswork out of digital marketing. Turn social media into social marketing with our customizable Facebook apps, landing pages and proprietary social engagement and social CRM tools.

Vocus monitors millions of conversations and posts every day helping you generate original content and connecting you directly with prospects looking for your product or business. The Vocus software monitors traditional news such as newspapers, magazines, industry journals, television, radio and of course online media like blogs, twitter and popular news sites.

According to this Marketing Sherpa email study a majority of marketers see email marketing as an ROI generating marketing activity with 60% indicating that email marketing is currently producing an ROI, and 32% believing email marketing will eventually produce an ROI.

Email works if your email actually gets opened. With hundreds of professional and proven customizable temples, fully optimized campaigns, easy segmentation, A/B testing and real-time analytics, Vocus email delivers. Turn your news into visible content, buzz, and sales with our HARO publicity alerts and PRWEB, the world’s number one news release service. And if you have advanced PR needs like a need for a media database, robust media monitoring tools, both are the best in class tools for professional public relations software.

Whether Cloud Marketing or Cloud PR, the Vocus scalable solutions are engineered for marketing success. We make sure of it, that’s why Vocus software comes with support, consultants, editors, and help anytime you need it. Vocus gets business and they get marketing. The Vocus Marketing Suite provides a one-stop solution that delivers results you can count on. It saves your company time and money and includes all the tools you need in one smart automated stream that helps you attract, engage, and retain customers.

 

Get Vocus. Marketing success delivered.

Click here to request your Vocus Marketing demo today

The Future of Marketing

Are companies scared of the future of marketing?

Vocus Stacey Miller with Geoff Livingston and Arianna Huffington

How exactly will marketing change in 2014? Well, no one knows for sure but marketing experts do agree that the marketing industry will continue to change at rapid pace as technology, web, social media and the internet continues evolving. Google Glass, Wearable technology, the penetration of smart mobile phones will impact any marketers strategy in 2013. Here is additional marketing insight from marketing’s top experts. This video is part of a Vocus Marketing Video Series. Click here to watch the rest of the videos.

Seth Godin: In times when there’s a lot of turmoil, it’s easy to ask, “What’s next?” And what I’ve been saying for a couple of years as the real is, “What’s now?”

 

Now, we went through a huge revolution, the biggest one in a hundred years about the way ideas were created and spread. And now, we’re just working on the details but the concept isn’t going to change for a really long time. Permission is here to stay. The idea of individuals, being media companies are here to stay.

 

Jason Falls: The good marketers of the future will be marketers that have a finger on the pulse of their audiences, their stakeholders in a very intimate one-on-one way. They will know their audiences well and it won’t be because they spent hundreds of thousands of dollars on market research, it will be because they communicate with them on a regular basis.

 

Gregory Gerik: I think what’s next is that people will be looking at that real-time interaction, “How can we scale brands to be there with you when you’re watching television? How can we scale brands to be there when you’re at the store right next to you to help give you those recommendations, to help you pick the right product, and do that in real-time?”

 

CC Chapman: I think it’s not rocket science that mobiles are going to continue to be more and more important. And it’s not having a mobile-friendly website, it’s not necessarily having an app either but it’s having that information available wherever somebody is. And mobile is also now – it’s not just a phone. It’s the tablet and knowing the differences between those. And seeing things like Google now where it knows where you are and it gives you that information right away. That stuff is hot. That’s cool and it’s going to be very, very important.

 

Michael Smith: So what’s going to have to happen for people that are in the marketing space is you can never sleep because the technology that you knew today, the marketing technique that you were sure of today is going to change tomorrow. Look at how Twitter, Facebook, Foursquare has completely disrupted what was common marketing channels.

 

And so, you’re just going to have to be up on your game and not comfortable with what’s coming next but comfortable with the idea of watching what’s coming next and trying new things.

 

Geoff Livingston: Everybody is talking about Google + right now. It’s very hot project. It might bum. It wouldn’t surprise me if it bummed. I think the floating bar and appear in front of your eyes might be tough on some people particularly old people like me. But that might indicate that it will take off because the young people can do it.

 

But generally speaking, wearable computing will allow us to engage with the internet and with our outside world simultaneously.

 

Dorie Clark: On one hand, it’s a whole new layer that enables development of different apps, different technologies that can really create fascinating experiences for people. And it’s the longstanding dream. It’s real-time information that can service in the moment. If I want to know where to go for dinner, there it is. It’s everything that you need to know. So it’s a powerful realization of things we’ve been working toward for decades.

 

Geoff Livingston: When we say text and that type of communication, literally, words on a screen or in writing start to really nosedive and everything just kind of move towards the world of video or towards audio, towards photos. The writing world will never go away obviously but it’s going to become less important and that means there is going to be a lot of marketing people that are going to have to change their game.

 

Dorie Clark: That being said, it ultimately drives us back to the word of mouth because with all these streams, you have companies that are surely going to be investing in different technologies to make themselves class compatible and easily findable. But what’s really going to matter, what’s really going to breakthrough amidst all the things that people are putting out is whether or not your friends have told you to go there and whether or not a Facebook feed or a Twitter feed, the people that you trust have recommended them. If they have, you’re far more likely to go there. And so in some ways, it’s back to the past.

 

Seth Godin: So instead of saying, “What’s the new whiz-bang replacement for Twitter?” doesn’t matter. What matters is, is your company still organized around industry and the factory and being in charged or is your organization organized around the conversation? Is it organized around connection? Are you keeping track of connection or are you keeping track of power?

 

That’s not going to change. That’s what’s next. And so, I think we need to take a deep breath and stop racing around looking to see what TechCrunch is writing about. And instead say, “Guess what? We are still organized around the factory model. We need to fix that.”

Seth-Godin-Vocus

What is Marketing Success?

The video below is one of the nine videos that Vocus did this year interviewing some great marketing experts and influencers. Seth Godin is a marketing genius and provides some great marketing insight. Check it out and let me know your thoughts below.

George Assimakopoulos: To me, marketing success is somebody who takes the time to understand what the data is telling them about their audiences so that they can where is the best opportunity to reach out to them.

 

Stephanie Agresta: Success in marketing is going to be about integration, making sure that we really operate in a channel agnostic fashion and that we create great stories that are geared toward the right consumer that are at the center.

 

Karen Bartleson: Marketing success to me means where I keep a customer loyal even if my product might have a flow here and there. They are able to forgive me because I’ve been able to interact and I guess market to them if you like. And it also means that then when they are expanding their operations, they’ll think of my company first simply because they trust me and my marketing activities all along.

 

Peter Shankman: Marketing success is spending a dollar and making two. And it sounds very simplistic but it’s not. However your audience believes in you and wants to spend their hard earned money with you, that’s success.

 

CC Chapman: Marketing success is the fact that you’re spending your dollar wise enough that you’re making the profit you want. You’re selling your products, your service, whatever it is you’re doing, and you continue to have that success enough that you keep getting your budget every year and you get to spend it more. But that you’re spending your money wisely and getting returns and that’s not always a check box or a number of views, it’s doing business at the end of the day.

 

Gregory Gerik: Marketing success to me is when it’s not marketing. It’s so seamless and so subtle that someone else is telling your story for you so that they’re enabling people to tell their story for them without having to do much of anything. And that very subtle, that subtle difference of being there for your customer is the best way that you can approach marketing.

 

Geoff Livingston: Marketing success to me is literally achieving measurable outcomes whether that’s hard ROI or outcomes like brand awareness, perception, and things like that. And in today’s internet world, we can literally measure by the hour if we needed to. So welcome to the world of pooling.

 

Seth Godin: For me personally, success is, “Did you matter? Will we miss you if you were gone?” Because if you’re doing something that matters, that’s part of our community, part of our society that we would miss then do it more, do it louder, do it more often. But if all you’re doing is taking a resource, spinning it around, and turning it into cash over and over and over again for some anonymous person, I don’t need you to do that.

And what we are discovering is that society is saying, “Guess what? Marketing isn’t welcome here if it’s that kind of marketing. If you are negative, we’d rather have you leave the building.”

Vocus Marketing Consultants and Influencers

Content Marketing Chat With George Thomas, Inbound Marketer

Meet George Thomas, Inbound Marketer

George Thomas, Inbound Marketer hangs out with yours truly and shares great insight on Content creation and content marketing. George has more than 15 years of industry experience in marketing and public relations. As a Hubspot certified inbound marketer and social media marketing expert, George is a digital media and marketing thought leader and has implemented marketing strategies that have helped his clients grow by leaps and bounds. Check out the video and you’ll see why!

Transcript of Our Content Marketing Chat:

Jeff: All right. Hello everyone. This is Jeff Zelaya with today’s Google Plus Hangouts and we got one of my great friends George Thomas and if you haven’t heard of George, you will soon.

He is an expert inbound marketer at Wild Boy Design. He has got over 15 plus years industry experience. He is a thought leader when it comes to everything, marketing, business management, and I’ve invited him today to talk about one of the topics. I really admire what George is doing in this area and it’s the topic of content and content marketing and George is an expert in this area.

He is a frequent blogger. You see him talk about some of the hottest topics and I brought him on the show today to talk about how he goes and comes up with content ideas and how he markets this content for himself, for his agency and also for his clients. So George, thank you for joining us today.

 

George: Thanks Jeff and man, you make me sound good.

 

Jeff: Well, you are good. I’ve been looking, I’ve been following you now for the past – I would say past couple of months now and we connected originally because of the content, because your team came up with this great blog post and it really caught my attention. It was so good I had to do my own blog post about it and then we started having conversations from that point on. So tell me. Give me a little bit of insight of what you do at Wild Boy and kind of your role there as an inbound marketer.

 

George: Sure. Well, as far as inbound marketing, there are a lot of different things we do. We will work on client social media. We will do their content marketing as far as what people would call blogging. I hate that word but that’s a different discussion and really the fundamentals though are that we come up with solutions that might not have been thought of before. We come up with great strategies to help them reach their target market but a lot of that is actually done through the content that we produce from that.

 

Jeff: Excellent. So when people hear content, there’s always the question, “What exactly do you mean content?” So for you, what classifies content? Can you give us some examples?

 

George: Yeah. So well first, let me kind of back up for a second and let me explain maybe why content is so important to what we do and that is that we all love the internet and search drives the internet. I mean that’s just a basic fundamental and fact of the matter is if people would get online and they would do a Google search and there wasn’t any content to find, there would be no reason to even have search.

 

The funny thing is that if you look at some of the stats about search, that 90 percent of people who go online, they’re looking for information and there are different types of information.

 

Eighty-four percent of people might be looking for maps or directions. Eighty-four percent of people might be watching videos or searching video tutorials or that type of content. What’s very interesting is about 78 percent of people, when they go online, they’re actually looking to find information on products or services that they’re in need of.

 

So you need to have that content online that these folks are looking for. So that’s kind of the importance of it is that it drives search. What we classify content as is a little bit I would say extended more than what typical owners or marketers that work for companies think of it first.

 

The full answer is the content is well, we have to blog. We have to create articles. For us, it goes well beyond that. We start to look at the different platforms that we need to be on at this point.

 

Sure, blogging takes care of one area. It takes care of your website. It takes care of the content that you’re trying to get everybody back to. But in today’s society, you have to start looking at Twitter and Facebook and Google Plus and Instagram and whatever the new kind of shiny object is. You have to pay attention to that and you have to be on it.

 

So for us content means images. How do you say whatever message you’re trying to get across in an image on Instagram or some copy added image on Facebook? How do you make a blog article work in 140 characters?

 

So for us, that’s content because again going back to search, if you do a search, you will find results for something that one of our clients or ourselves have posted to a LinkedIn user group and it will come up in the search results. You will find Twitter bios in search results, not to mention just look at Google Plus with authorship and publisher abilities of what that’s doing to the search engine result pages that people are finding. So you have to kind of think of content as a global strategy across all these platforms.

 

Jeff: That’s excellent. So we know how important content is. Most people are driven by search. I mean think about it.  Someone watching this video, have you done a Google search today? Chances are, the answer is yes and you are looking for some type of information. So definitely content is important. So now something that I hear often is OK, let’s say we’ve identified Instagram, LinkedIn, Google Plus.

 

OK, we know they’re important. We know we want to put our content there. Let’s go back to creating that content. What the heck do I post? I think that’s a challenge that many people, many businesses struggle with. What do I talk about? What do people want to listen to?

 

George: Yeah. The really basic fundamental question is, “What do I want to create? Who do I want to be?” I mean that’s really what you have to think about is who I want to be and out of that is what you will have to create.

 

Maybe some of the ways, what we should talk about are some of the ways that we actually come up with creating that content, right?

 

Here, we’re big proponents, and if you look on the blog, of being able to be great listeners. Listening to the clients. What are the clients asking us? Here’s the funny part is you will get some really interesting questions and some of which you will think, “Well, why do I want to write an article about that? Why do I want to do a post about that?”

 

But if they have that question, then there’s probably 10,000 other people that have that same question. So it’s about being able to listen to the client. It’s about being able to listen to what questions people are asking you on the social channels and being able to answer those, right? As far as coming up with ideas, I think we want to talk about that a little bit later. But did that kind of answer your question Jeff?

 

Jeff: No. I think that’s great. So start off with creating the image of what is it do you want to be seen at. What do you want to create? Then start asking your customers, your clients. Hey, what questions do you have?

 

If you see things that emerge more than once, maybe that question is popping up all the time. Maybe there’s a lot of people out there that have that same question and they have to answer that question through some good content to hopefully harness the power of that and get more folks to come to my website.

 

So I think that’s a great idea and I think you’ve nailed it when you’ve said you have to listen. You have to monitor and look at what your audience is talking about. See how you could plug yourself into the conversation or create content that helps in answering or facilitating that conversation.

 

George: Yeah, and I think – I like real world examples. I think that’s the easiest way to kind of talk about this stuff instead of a pie in the sky stuff that a lot of marketers and social media marketers try to throw out there. You alluded to an article that we wrote a while back and it was – obviously I’m a guy so I didn’t write this article but it’s one girl’s opinion on Vocus, right?

 

For us, we knew that we wanted to write that article because of a couple of things. We had done research. We knew that people were searching for the term “HubSpot versus Vocus” and we knew we wanted to write an article that kind of answered that question.

 

So we researched and wrote the article and that answered a lot of questions for a lot of people. Now, there was a little bit more strategy behind why we created that. We also wanted Vocus and the people surrounded around that software to know why we’re existing, right?

 

We also knew that we wanted this idea to be scalable. We wanted to be able to not only just write one blog article, get in and get out, but we wanted this to – and this is a really good way to think about content is that it should kind of be like – it should have a life, right? It just doesn’t kind of end and die. There are multiple stages that it can go through.

 

So if you look at this article, that we’re talking about, one girl’s opinion on Vocus, it has gone from them – we did a demo together.

 

Jeff: Right.

 

George: Taught me about the Vocus software and how it rocks and it’s a very cool piece of software that marketers can use. It was turned into a blog article. It was based on a relationship and now we actually have another article in the queue of what’s new in Vocus, things that are coming out and happening that people can harness.

 

Then look at this interview, right? It has got one article and this life cycle of content can just – has to be thought of that it can grow and that it can scale into much more than just a single article.

 

Jeff: And then the beautiful part about it is that remember, back to the search part, now if you type into Google, “Vocus versus HubSpot,” or “Vocus and HubSpot,” who’s article is popping up on the first page there? Your article.

 

George: It’s ours.

 

Jeff: So this is an example at work. So I mean it is amazing and again it goes to listening, having a strategy. So let’s talk a little bit more about like strategy creation and what a content strategist does. So we talked about listening. We talked about finding out which are the best platforms to be on, figuring out what questions or what type of content you want to share, who you want to be seen as based on your brand. But what else goes into creating or having a good content strategy?

 

George: Yeah. I think for us Jeff, it’s about always learning, right? You can never feel like you’ve arrived in this phase and it doesn’t matter if we’re doing our own internal marketing or we’re doing our marketing for clients. We’re always listening to the latest blog guests. We’re always reading the latest articles or always paying attention to new trends.

 

There are some – if you’re in that space, if you’re paying attention to it, it’s easy to address the conversations when they come up. One of the things that we love to do is – and David Meerman Scott talks about this best but it’s news jacking.

 

Again with real world examples, there are a couple of rather large events that we’ve kind of used this content creation tactic on. One is inbound. It’s a conference for marketers. Last year there was like 5800 marketers that we were able to get in front of and have a voice. We had nothing to do with the conference but people knew who we were because we wrote articles about it. We built an inbound survival guide that people were downloading, telling them what places to go to, who they should really listen to at the conference, and that was huge for us because we walked in the doors and people were like, “Wild Boy!” Right?

 

How do you get that? It’s about news jacking the comments or say for instance social media marketing world. That’s coming up, right? From Social Media Examiner and so we’ve written articles, what you should do before, during and after.

 

It’s a good way to get into a space that you know and we should talk about this a little bit and maybe after this, is you have to be able to get into a space where you know that your target market is going to be at because you just don’t want to talk to everybody. You want to be able to find exactly who you’re trying to talk to and find ways to get your message into that group.

 

Jeff: So let’s kill that layer there. How do I do that? Your target audience, depending on the company, could be very spread out. How do I know where to go and is there a strategy built around the different places to go or is it one encompassing strategy that kind of put everybody in one bucket?

 

George: Yeah. Well, first of all, you need to start with buyer personas. What I mean by that is you need to know who you’re trying to talk to. Again examples for us, are we trying to talk to Marketing Matt? Are we trying to talk with the Salesman Sam or Oscar the owner? So that’s just us. In the medical field, you’re going to have different people you’re trying to talk to.

 

Once you’ve figured that out, once you’ve figured the core basis of this is who I’m trying to talk to, then it really is – you go into research mode. OK. Where’s the watering hole for these people? Where are the medical fields? Where are those folks gathering and talking about ideas? Is it a LinkedIn group that 5000 medical professionals are talking? Is it an actual conference in New Jersey on October 18th or something?

 

So you research that and then you sit down and you figure out – and here’s the big part. Get your team together. Collaborate as a team because the amount of enormous explosion strategies that you can come up with are always going to come out of 5, 6, 10, 15 heads together instead of one guy sitting in his office going, “Hey, I think we should –”

 

That doesn’t work, right? So you research. You collaborate and then you implement that idea of how to engage with that watering hole of whatever part or group you’re trying to get at.

 

Jeff: Excellent. So that’s some great information. So buyer personas, it’s key. Having that, knowing more about your target audience, knowing where the watering hole is, right? Where are they hanging out at? Going there and having a strong message that helps them come to you and collaboration is key. I think that’s definitely a very big thing to do in business, period, to collaborate. Not one person is going to have all the great ideas but as a team, you need to bounce things off each other and figure out what’s going to work out best.

 

Now obviously we try to do this and not every time that we do it, it’s going to be a homerun, a big success, a huge hit. People at the convention yelling, “Yeah! Wild Boy!”

 

There’s times where we put all this effort into a piece and it doesn’t really go where we want it to go. So talk about what are the pieces that have been successful and those that haven’t. What have you learned from your failures and what have you learned from your successes?

 

George: Sure. Let me back up one second and then I will address that. I do want to kind of give a pro tip. When you go into the research phase that we are talking about, if you can’t find the watering hole that people are collecting around, that’s not necessarily a bad thing. But it does show you that you should build that watering hole.

 

Jeff: Great, great tip. Yeah.

 

George: Build the watering hole that people come to you. So now, onto the next thing that we’re talking about. Here’s the good thing. When things are successful, when you put them out there, they tend to live for a really long time and when things aren’t successful, the internet like turns in like two seconds. What it pays attention to.

 

So the thing that we’ve learned out of things that we’ve done that haven’t been that successful is to A, do kind of a post-mortem. Why did this work? Where was the flaw in the strategy? Did we have the wrong voice for the target market? Did we not promote it enough? Was the entire team promoting it socially? Was everybody behind it?

 

Figure that out. But then really the biggest thing we learned is like hey, it’s over. Nobody cares. Nobody is paying attention. Don’t bring it into the next idea. Don’t bring it into the next project because the next thing, guess what, it’s going to be huge. We’re going to blow it up, right? And that’s the mindset that you have to go into when you’re creating this content, creating these strategies that the next thing is going to be the big thing.

 

Jeff: Very awesome, awesome point. We talked about the watering hole. Also to piggyback off of that, there are also very important people that are hanging around this water hole, right? So you could come to the water hole and say, “Hey guys, I got this awesome stuff that you should listen to,” but no one really cares. But if you approach that important person at the water hole and share the message with them, and they’re the ones that share it, then everyone wants to know. So let’s talk a little bit more about influencers and how you’ve been able to leverage that.

 

George: Yeah. So this one is rough because what I don’t want people to think is that you should be like this smarmy guy that just tries to be nice to the influencers because you’re trying to get something out of it, because I will be honest with you. That’s bull crap. People’s BS meter hits at a top level like …

 

Jeff: It’s very sensitive nowadays, right?

 

George: People’s alarms will go off and so, don’t think that you’re just going to be able to kind of gather around these influencers and they’re just going to be like, “Oh yeah, come on in buddy,” because you have to be authentic.

 

This isn’t only in marketing. This isn’t only in content creation but Jeff, in life in general, you have to be transparent. You have to be authentic. You have to be you, right? People, you can surround yourself with influencers and thought leaders if they want to be with you because you’re being real.

 

But you’re not going to surround yourself if you’re just trying to be that sidekick. These guys that are out there now, these Batmans and Supermans, they don’t need Robins, right? Marcus Sheridan does not need a George Thomas. Jay Baer does not need a Jeff Zelaya, right?

 

They just don’t need it. However, if we are thought leaders in our industry, they’re going to want to hang out with us, right? They’re going to want to friend us. They’re going to want to retweet our tweets and here’s the deal though.

 

For them to get to know us, it’s all about the awareness stage. We have to make them aware. We have to retweet their stuff. We have to comment on their posts, right? If CC Chapman takes a picture of his dog or his living room table or his kitchen table or his living room couch, I’m going to comment on and be like, “Dude, that’s a nice couch.” Why? Because it’s me getting in front of him. It’s him seeing who I am. Then when I actually say something that’s important, he’s like, “Oh, I remember this guy. He commented on my couch.”

 

Jeff: There you go. So building awareness definitely – I think you’ve nailed it with being genuine, being authentic, being real, being you, and I think the more real you are, people really embrace that and it’s just like starting any friendship. I mean you’re not going to start a friendship out of thin air. You have to sometimes take a little risk and say, “Hey, nice to meet you. This is who I am. I want to learn more about you. Nice hat you’re wearing.”

 

George: Right.

 

Jeff: And obviously make sure they have a nice hat. Don’t just say it to say it, but being real definitely pays off.

 

George: It’s funny that you bring up the hat because CC Chapman, that was actually the last thing that I posted on his Instagram. I’m like, “Cool hat.”

 

Jeff: So if a business owner was watching this Hangout and they wanted to know, “George, what are your top three tips when it comes to content and content marketing?” what would you say?

 

George: So my three top tips. So not to beat the dead horse but I will say that as a company, you need to figure out who you are. You need to figure out your voice and then you need to present yourself in that voice and in that manner and again it’s about being transparent. It’s about being authentic. It’s creating content for human beings. It’s not about creating content for search engine optimization. Those days are pretty much gone. Not that SEO is dead but it’s SEO in a different way, right? So number one is know your voice. Know who you are and be authentic and transparent about that.

 

The second big tip I would say is don’t try to create content or the strategies on your own. Bring your team together. I don’t care if it’s the secretary, if it’s the bookkeeper. If you have a design guy, bring everybody together. The best ideas out there could come from the janitor, right? Because everybody looks at things from a different perspective.

 

So always grab a team together and if you are a small team, then you can always look for agency help. I mean there is that ability. The third and probably Jeff what I would say the most important thing is just get started. Start doing it. Don’t let things become hurdles in this road map to your success.

 

At the end of the day, content is what is going to help your company be successful and if you let things like budget or time or the unreal idea that you aren’t creative – which is a whole another probably webinar about how people are truly are creative – if you let these hurdles stop you, then you yourself are stopping your own success. So just get started.

 

Jeff: George, thank you so much for joining us. I learned some great ideas and great tips from this conversation today and I know there are people that are watching this that are thinking, “Man, content. This is a lot for us to do and manage.” Like you said, there’s help out there and I know Wild Boy provides some of that assistance and help.

 

So time for a shameless plug. Tell me more about how people could get in touch with you if they need further assistance with their content strategy and content plans.

 

George: Yeah. First of all, let me just preface. I hate doing this part. We are all about being a utility and helping people out and being educational. Those are some pro tips as well they can take with them. But if they want to get in contact with us, they can go to obviously www.WildBoy.co. Hit the Contact Us page. Fill it out. Let us know that they need assistance.

 

The way that they can hit me immediately is they can go to my Twitter handle. It’s @GeorgeBThomas. They can ask me questions. Here’s the thing. Questions are always free. But if the conversation has to dive deeper, then we can get into email, phone call, whatever.

 

Jeff: Awesome. George, you’re a great guy to follow on Twitter and subscribe to your blog. It’s another pro tip, subscribe to the Wild Boy blog. They’ve got some great content, great tips always. I follow their retweet. Is the retweet Thursday that you guys have?

 

George: Retweet Tuesday.

 

Jeff: Tuesday, OK. I got the day wrong but love that concept and they’re doing some amazing things, so an agency to watch. George is an influencer to watch and thank you very much for being part of this conversation today. I really appreciate it.

 

George: Hey Jeff, thanks for having us, man. This has been fun.

 

Jeff: And thanks everyone for watching. We will see you soon. Bye-bye.

 

George Thomas - Wild Boy - Profile PicGeorge Thomas is a marketing thought leader and influencer that you need to be following!

You can connect with George below:

George Thomas on LinkedIn
George on Twitter

 

The New Vocus Marketing Suite is a Game Changer for Marketers

As marketers we are always looking for ways to

  • Attract Attention
  • Engage Our Audience
  • Capture and Learn From Data
  • Measure Our Impact
  • Tweak and Improve Campaigns

Most marketers I know have to use multiple tools in order to be do all of the above. It’s expensive, complicated and without integration you lose efficiency and massive  business intelligence.

At least that has been the case…until now.

Introducing the Next Generation Marketing Suite:

Today Vocus announced the launch of the much anticipated 2014 Vocus Marketing Suite!

 

The tool had already been ranked by Forbes as a Top Marketing Software…so how could Vocus possible make it better?

Here’s how:

  • Landing Pages (Mobile & Tablet Optimized)
  • Integrated Campaign Tracking and Analysis (The only platform that monitors online and traditional media channels like tv, radio and print)
  • Social Customer Relationship Management (Find leads and customers on social media)
  • A Muti-Channel Marketing Hub (Inbound media opps, press releases, content marketing, content ideas, influencer outreach, recommendations)

Why is this tool a Game Changer for Marketers?

Answer:

The Vocus Marketing Suite streamlines complex, multi-channel marketing campaigns across email, social, PR and search marketing channels.

The result is:
-Increased online visibility
-Generate more leads of higher quality
-Comprehensive and accurate analysis on your marketing impact
-Gain awareness through traditional media channels
-Increase the efficiency of your marketing campaigns

Simply this, with the Vocus Marketing Suite you’ll be able to:

[Tweet “Do more with less and get better results that you can measure. precisely with @Vocus”]

Ready to see a demo? Contact me now.

Vocus Marketing Suite

Yuhannes Watts Visits Vocus

Last Thursday I was honored to have given my friend Yuhannes a tour of the Vocus headquarters. Yuhannes Watts is a stellar business professional and someone that you NEED to connect with. He’s an entrepreneur, a husband, father and he still finds time to give back to the community by facilitating valuable LinkedIn training for businesses, universities and individuals. He was featured in the Washington Business Report ABC Channel 7 (see video below) an amazing honor and a personal goal of Yuhannes Watts.  Here’s the backstory of how that all came to be:

Yuhannes Watts on ABC News PRWEB

Yuhannes Watts on ABC News

On August 6th a PRWEB News Release went out announcing that his Connect & Close LinkedIn Workshop was sold out! That publicity and media that followed after this press release went viral was very beneficial and helped get Yuhannes on ABC and other popular media outlets across the DMV area and beyond.

PRWEB Stats of Press Release Reads

Over 785 reads for Yuhannes Watt’s press release

In fact by the time that this blog post has been published this PRWEB release received a total of 785 reads and exposure in over 100 news outlets. Notable coverage also in this popular Silicon Valley publication. Yuhannes Watts can’t be stopped and his momentum has helped him get the visibility needed to launch other important projects. Yuhannes Watts has several upcoming Linkedin workshops and thanks to all this great publicity they too are getting very close to being completely sold out. Yuhannes is rumored to be looking for a bigger space for his popular LinkedIn course.

Yuhannees Watts Visits Vocus

Yuhannees playing Vanna White in the Vocus Game Room.

Coming soon Yuhannes Watts will be collaborating on a special LinkedIn webinar with yours truly.

Check out the details here.

This is one LinkedIn webinar that you don’t want to miss!

We’re also going to be featuring another LinkedIn expert superstar….details will be revealed soon. Stay tuned!

 

P.S: if you are interested in the secrets of what made this press release work so well, send me a quick note here and I’ll let you in on a little well known secret