Jeff Zelaya

Advocate Marketing Podcast by Influitive & Triblio

Advocate Marketing Podcast Jim Williams Interview

We interview advocate marketing expert: Jim Williams, the VP of Marketing at Influitive

I am very honored to have had the opportunity to interview Influitive’s VP of Marketing, Jim Williams. Jim is a friend of Triblio, our CEO (Andre Yee) and now me.

In this podcast I learned a lot about advocate marketing, how to choose marketing metrics to pay attention to and a great example of innovative B2B marketing with product launches, i.e: Bam! TV

Influitive is the leader in Advocacy Marketing and it’s AdvocateHub is helping clients every day increase referrals, leads, recommendations, social engagement, awareness and reviews.

Jim has lead the Influitive marketing team since the beginning and in the past 2 years has developed a finely tuned inbound marketing machine that’s helping Influitive grow 400%!

[Tweet ““Your advocates are associated to your brand they have a stake in the success of your company. They believe in your products.” – @jimcwilliams @Influitive “]

[Tweet ““If you do not have a referral engine that systematically cultivates new business from your existing customers, you’re missing a huge opportunity.” –@jimcwilliams @Influitive #b2bpodcast”]

If you stay tuned you’ll also learn how brands like Lattice Engines (Amanda Maksymiw), Gainsight (Anthony Kennada), Brightcove (Renee Teeley), Deluxe Corporation (Adam Dince) are succeeding with their B2B content marketing strategies.

Click here to subscribe to the B2B marketing podcast 

Triblio Influitive Advocate Marketing Podcast

Hear Jim Williams from Influitive talk advocate marketing & BAM TV

Marketing Podcast of the Week: Cleveland Clinic Marketing

Click play below and listen to this week’s featured marketing podcast:

A full summary and transcript of this week’s featured marketing podcast is available on the Triblio B2B Content Marketing Blog. In this B2B Marketing Podcast we interview the Cleveland Clinic Marketing Leaders: Scott Linabarger and Amanda Todorovich. This dynamic marketing duo is responsible for content marketing for one one of most respected medical centers in the world. is currently No. 1 most visited hospital site in the country. In this episode we’ll talk about their most recent success of growing the Cleveland Clinic Content Hub from 200K visits per month to 3.2M visits per month in 18 months.

Marketing Podcast of the Week: Patricia Mejia of Siteworx

Click play below and listen to this week’s featured marketing podcast:

A full summary and transcript of this week’s featured marketing podcast is available on the Triblio B2B Content Marketing Blog. In this B2B Marketing Podcast we interview Patricia Mejia, the Chief Marketing Officer at Siteworx. Patricia leads the marketing, public relations, demand generation, and analyst relations and has more than 15 years of experience helping organizations improve their marketing and communications.

Siteworx is a leading digital and web agency that provides expertise across the full range of web and mobile tactics. The agency helps organizations define an optimal strategy, then execute with speed and efficiency.

Social Media & Business: A Perfect Pairing

Social Media and Business go together like; rice & beans, peanut butter & jelly, salt & pepper.

From Facebook to Twitter to Pinterest, people gather virtually to initiate conversations, share musings, be entertained by videos and mull over thought-provoking images. Although businesses with visual elements or fun products can thrive on many social platforms, any business can build an engaging and even fun social presence. So if you think your business is too boring for social, think again. Here are a few companies that are proof you don’t have to be in the jazziest of industries in order to master the game of social media.

Social Media and Business


ChildHelp’s mission is to prevent and treat child abuse and neglect. This is a non-profit whose daily work is focused on trying to quash tragedy, and the subject matter the business is exposed to continuously is dark and emotionally difficult. But despite this, ChildHelp still has found a way to have strong social media profiles, especially on Facebook. The non-profit uses its page to enlighten people about the realities of its cause, as well as to entertain. By regularly weaving in relevant events and pop culture tie-ins, the Facebook page isn’t depressing, but rather uplifting and enjoyable.

H&R Block

You might think that a business like H&R Block would not have an easy time with social media. After all, tax preparation is not a notoriously sexy subject. But H&R Block has been able to create a very successful Pinterest page. By putting together boards that run the gamut from “Fashion on a Budget” to “Travel” to “Sports Finance,” the business displays its creativity and offers something for everyone.


Software is not usually the first thing that would come to mind when you think of something hip and fun, but HubSpot has managed to lay claim to both adjectives. One visit to the inbound sales and marketing platform’s Twitter page, and the company culture is undeniable. Every tweet shows personality and originality. HubSpot doesn’t forget to post pictures, infographics and shout-outs to its company blog in order to keep followers interested and engaged. So maybe software in the past wasn’t synonymous with a party mindset, but HubSpot sure makes it seem like it is now.


Few things in life are scarier than identity theft. But LifeLock, the well-known identity theft protection company, doesn’t use fear to sell its products. Instead, the company takes to its social pages to connect with prospects and deliver useful information. LifeLock’s Facebook page is a prime example of one that educates its audience about the industry and preventive measures, all while still having a good time. By regularly sharing timely news and relatable posts, the company acts like a friend to its customers via social media.


Nielsen, the global consumer and media insights business, is another one that you may not think is an immediate fit for social media. To the contrary, the company has found a way to be relevant and fun through several social channels. One example is Nielsen’s Twitter page, which is rife with things you’d expect like glimpses into the percentage of people engaging in certain behaviors. But Tweets also include things about pop culture and sports that lay people are likely to enjoy, like a random comment about an NFL game or commentary on TV shows. By catering to more popular areas of interest, the company doesn’t limit itself on social media.

If you’ve been feeling like you couldn’t possibly make your business lively enough for social media, think again. With a little creativity, you can use social channels like Facebook, Twitter and Pinterest to share your company’s personality with your target buyer. Just let loose, think outside promotional posts and prepare to get social.

The Social Selling Funnel Infographic

Ah, remember the old days of advertising? The 20th century days of stale cigarette-infiltrated offices and the strategic, pragmatic hustling of targeted groups of clientele, where you caught attention via flashy billboard signs and door-to-door salesmen? Sadly, those days exist only through the stories of the 1950’s generation. Thanks to social media, the paradigm of marketing has forever shifted, and it has shifted digitally. Hey, if the President of the United States is using social media as a political tool, and finding success in it, Facebook and Twitter and their other popular neighbors can’t be all bad, right? If social media has the power to elect a president, and even start a revolution, then it has the power to make your company go viral… And fast. Social media is no longer the wave of the future – it is the present. If you want to help your company out, you need to figure out what you can be doing to fully maximize your social selling funnel and your social sales potential. Here’s a breakdown. (CLICK HERE TO ENLARGE THE SOCIAL SELLING FUNNEL INFOGRAPHIC)

social sales funnel



Sales 2.0 Speaker at 2014 BXSI Annual Sales Conference

I’m beyond excited to be presenting at the upcoming 2014 BXSI Annual Sales Conference.

BancorpSouth Insurance Services has booked me

as their featured Sales 2.0 speaker.

Sales 2.0 Speaker - Bancorpsouth Sales Speaker

As my 2014 Social Selling Speaking Tour continues I am thrilled to be seeing an increasingly amount of awareness and acceptance of Sales 2.0. The top sales manager and sales executives understand that sales is evolving and changing. The high pressure, fast talking, “salesy” tactics are not as effective as they might have been in the past and if you use them today the only thing you will “close” is the door behind you as you leave  the prospect’s office with no sale, no relationship and a bad reputation!

As technology like Google, Facebook, LinkedIn and smart phones change consumer behavior and the buying decisions so should the way salespeople use these channels to their advantage. Social selling is no longer in its infancy and now there is solid proof and detailed social selling case studies that conclude what many like myself have already witnessed first hand…

Social Selling is here to stay because it gets results!

Only those salespeople that adapt will be able to survive and thrive in a technology & data driven world. The Sales Management at BancorpSouth Insurance Services has made the decision that they want their sales reps prepared and educated for Sales 2.0 and that’s exactly what I will be doing come this Friday, August 8th in Jackson, Mississippi. Looking forward to hanging out with the hundred of BancorpSouth team members that will be present for the 2014 BXSI Annual Sales Conference. I’m BRINGING IT! So I hope you guys are ready!! :-)

About BancorpSouth Insurance Services

BancorpSouth Insurance Services is powered by BancorpSouth Bank; a wholly-owned subsidiary of BancorpSouth Inc., a $13.4 billion-financial holding company based in Tupelo, Mississippi. Business Insurance magazine ranks BXSI as the nation’s 33rd largest brokerage and the 4th largest bank-owned agency. BXSI has 33 offices across 9 states with over 600 insurance and risk management professionals ready to serve.

Interested in booking a Sales 2.0 speaker for your Sales Conference?

Let me know! Click here to contact me today.

Social Selling Infographic: The Sales 2.0 Conversation Prism

Just finished completing the first ever Sales 2.0 Prism a la Brian Solis. I compiled a list of 60 different applications across 15 different categories. Categories include: Social Media Platforms, Tracking Tools, CRM, Social Media Management Tools, Social Selling Automation Tools, E-Signature tools and several more. The tools below are essential tools for the modern marketer. Also be sure to check out a version that focuses strictly on social selling software that I did for Triblio.

Sales 2.0 Tools


 Sales 2.0 tools that have been

included in the Social Selling Infographic above are:


Social Media Platforms

Social Media Management
BufferHootsuiteSprout SocialTweetDeck

Social Selling Automation

Influencer Monitoring
NewsleLittle BirdKloutTraackr

Content Curation

CRM Software

Hubspot SignalsYeswareCirrus InsightsToutApp


Business Intelligence

DocusignRight SignatureEchoSigneSign Live



LinkedIn ConnectedWeave, Card Munch, Selligy

TRSA Sales & Marketing Summit 2014 Speakers

I’m excited to be a featured LinkedIn speaker at the 2014 TRSA Annual Sales Conference:

Social Selling Speaker Jeffrey Zelaya TRSA

If you’re attending the TRSA Sales & Marketing Summit come ready to learn the latest strategies & techniques around personal branding, social media, social selling and of course LINKEDIN. Besides my LinkedIn presentation you’ll also hear from from various digital marketing, branding and sales subject matter experts. They will be presenting topics that are of great value to business men and women that are looking to increase their company’s awareness, lead generation, revenue, customer satisfaction & of course….PROFIT! (What professional in sales & marketing isn’t looking to do this?)

Some of the most interesting topics and sessions that I will personally be checking out are the ones on: generating & qualifying leads using internet tools & using the latest business intelligence technology to gain a more intimate knowledge of a potential customers’ needs. This event has some great speakers and you defintely don’t want to miss this if you’re a TRSA member that’s involved in sales & marketing.

Here is an excerpt of the speaker lineup for the TRSA Sales & Marketing Summit 2014 (see full line up here)


Jeffrey Cufaude Profile Picture

Jeffrey Cufaude

Jeffrey Cufaude, Principal, Idea Architects
“Increase Sales through Sharing and Serving”

Troy Harrison Profile Pic

Troy Harrison

Troy Harrison, President, SalesForce Solutions
“Smart Sales Hiring”

Aldy Keene Profile Picture

Aldy Keene

Andrew Steiner AmeriPride Services

Andrew Steiner

Aldy Keene, Loyalty Research Group & Andrew Steiner, AmeriPride Services
“Value of Measuring Customer Relationships”


Justin Goodman Profile Picture

Justin Goodman

Justin Goodman, Digital Analytics Strategist @ Analytics Pros
“Internet Marketing”


LinkedIn Expert Profile Picture: Jeffrey Zelaya

Jeff Zelaya

Jeff Zelaya, Senior Sales Manager @ Triblio
“Leveraging LinkedIn to Build Your Business”

This year the TRSA Sales & Marketing Summit will also feature 30 minute speed networking/ learning sessions focused around product marketing & building business relationships. The committee for the TRSA Sales & Marketing Conference is excited about all the confirmed textile services company owners, executives, sales managers and marketing managers that have already confirmed their attendance.

The event begins on a Thursday, July 17, 2014 and runs through Friday afternoon, July 18. This year’s conference will be held at: Baltimore Harbor Hotel, 101 West Fayette Street • Baltimore, MD 21201 (See Google map below)

View Larger Map

6 Ways To Measure Your Social Media Success

FIFA World Cup LogoWith the FIFA World Cup kicking off, social media for businesses is booming with soccer competition hype. Facebook estimates that 500 million of its 1.28 billion users are soccer fans, including 110 million men aged 13-34 in big markets. This is a huge market for advertisers, especially those with a social media presence.

There are even predictions that this year’s World Cup will generate more online social buzz than any other sporting event including the recent Olympic Games the 2014 Super Bowl. One trending social marketing strategy that companies are currently investing in is interactive World Cup games to promote brand awareness and generate hype for the the global games.

The New York Times, for instance, created an interactive World Cup game called “Spot the Ball”. They gathered a few highlights from the first round of the games in Brazil and removed the ball from the photos. The purpose of the game is to see if you can figure out where the soccer ball is in the photo. This is a great example of a fun, engaging online game that the New York Times used to discreetly promote their brand. Other big name brands, like Castrol, McDonald’s, and Hyundai are using the World Cup to promote their brand as well.

One of the toughest parts about utilizing this type of social brand awareness is how to effectively measure their direct impact on your sales or lead numbers. To some extent, social metrics will always be ambiguous; however, there are a few things you can do to measure your social success.

1. Set Social media goals – Are you a new company interested in getting your name out there, or a more familiar company going through a rebranding stage? If so, your social media goals would be around brand awareness. However, if you’re promoting your new apparel line of World Cup jerseys, your social media goals should be tailored around ROI and sales. These goals are important to know when defining your social strategies.

2. Quantify your Social Media Listening – One of the most often overlooked uses of social media is brand “listening.” Listening the process of identifying and analyzing what is being said about a brand. If you’re not listening to your customers,
you’re missing the point of social media.

3. Create a rating system for your social engagement – Facebook likes, for example, get 1 point, Facebook comments get 3 points and Facebook shares get 5 points. A quick sum of values during your campaign will help you know whether or not your efforts are successful.

4. Determine the right social media platform for your brand. What works for some companies, may not work for yours. I found this link helpful when determining how to choose social media platforms to build my brand.

5. Determine social media success based on traffic from the social source, social media reach (or impressions), lead numbers, and conversion rates. Depending on the business, conversion rates and goals should be tailored around online purchases, contact form completions, clicks to site, newsletter or blog signups, whitepaper downloads, social interactions, video views, and so on.

6. Track your campaigns and report findings. There are many social platforms tracking sites that you can use to aggregate your data from all social channels to view in one place. While some companies, like Tagboard (a cross-network, hashtag engagement tracking company) are more specific and only allow you to track one type of social metric, other companies, like SumAll, allow you to view all of your social campaign data from all platforms (Facebook, Twitter, Instagram, etc.) in one place.

Below are a few more tips to remember this year while utilizing social media to connect with potential brand fans:

  • Play nice! Don’t bash teams that do not do well, be polite and show your nation’s pride through your social posts.
  • Create fun images and memes to share across social platforms like Instagram, Facebook, Reddit, etc. Try not to make them too negative like all of the memes about Spain.
  • Stay in top of the games to update your tweets and Facebook statuses. The more social engagement and buzz you can create, the better.
  • Utilize hashtags to make it easier for people to find and follow your brand’s discussions.


This blog post was authored and contributed by Alexandra Saville, the PR & Media Outreach Manager at Techwood Consulting 

Maximize Your LinkedIn Company Page Webinar


LinkedIn Company Pages allow you to showcase your business and help you connect to your target audience…if you use it strategically!

Just having a LinkedIn Company page is not enough, in order to maximize your results with a company page you have to integrate it into an all encompassing marketing & sales strategy PLUS know exactly what levers to pull and what buttons to push on your LinkedIn company page to actually make it all work.

With over 277 million LinkedIn members according to wikipedia, LinkedIn is replete of marketing and sales potential for the savvy professionals and organizations. However, this potential has been largely untapped because so many companies and marketing professionals aren’t aware or educated on how to effectively use LinkedIn to drive lead generation, brand awareness and ultimately sales revenue.

Next to leveraging your own personal LinkedIn page, strategically using your LinkedIn Company Page is the best method to marketing within LinkedIn. LinkedIn offers company pages opportunities to view more detailed analytics, launch paid engagement campaigns and highly targeted LinkedIn advertising that can serve the purpose of the HR departments and Sales department alike.

Are you using your LinkedIn company page to it’s full potential?

If no, don’t worry. In this FREE LinkedIn webinar you’ll hear from LinkedIn Trainer, Jeff Zelaya as he walks you step by step through exactly how your organization can start leveraging all the company page features that LinkedIn has to offer. Jeff will educate you on how to build a strong foundation that will allow you to do more with your LinkedIn company page bit by bit and that’s aligned with your expertise and budget grow.

“Maximize Your LinkedIn Company 

Page in 30 Minutes or Less”

Some of the topics that we will cover in this webinar are:

  1. How to create a LinkedIn Company Page that’s specifically designed to raise brand awareness, promote career opportunities, and drive lead generation and revenue.
  2. How to gain followers and brand ambassadors.
  3. How to use brand ambassadors to drive word of mouth, recommendations, and referrals.
  4. How to cultivate an engaged LinkedIn community that facilitates going viral and maximizing reach + engagement.
  5. How to drive better quality leads at a higher volume via status updates
  6. How to incorporate LinkedIn into your overall marketing, sales and PR strategies

and lots more…..

Here are the details for the

“Maximize Your LinkedIn Company Page in 30 Minutes or Less” Webinar:

Date: Wednesday, April 30th at 8pm EST

Register below and you’ll receive all the details. If you can’t attend the live session as long as you RSVP you’ll still receive the cliff notes, slides and video replay. All for FREE (Limited Time Only!)

RSVP To Free Webinar Below

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LinkedIn Speaker and Social Selling Expert: Jeff Zelaya from Jeff Zelaya on Vimeo.


If you like this webinar…our upcoming SOCIAL SELLING WEBINAR might also be to your liking.

Click Here For The Free Social Selling Webinar