Jeff Zelaya

6 Ways To Measure Your Social Media Success

FIFA World Cup LogoWith the FIFA World Cup kicking off, social media for businesses is booming with soccer competition hype. Facebook estimates that 500 million of its 1.28 billion users are soccer fans, including 110 million men aged 13-34 in big markets. This is a huge market for advertisers, especially those with a social media presence.

There are even predictions that this year’s World Cup will generate more online social buzz than any other sporting event including the recent Olympic Games the 2014 Super Bowl. One trending social marketing strategy that companies are currently investing in is interactive World Cup games to promote brand awareness and generate hype for the the global games.

The New York Times, for instance, created an interactive World Cup game called “Spot the Ball”. They gathered a few highlights from the first round of the games in Brazil and removed the ball from the photos. The purpose of the game is to see if you can figure out where the soccer ball is in the photo. This is a great example of a fun, engaging online game that the New York Times used to discreetly promote their brand. Other big name brands, like Castrol, McDonald’s, and Hyundai are using the World Cup to promote their brand as well.

One of the toughest parts about utilizing this type of social brand awareness is how to effectively measure their direct impact on your sales or lead numbers. To some extent, social metrics will always be ambiguous; however, there are a few things you can do to measure your social success.

1. Set Social media goals – Are you a new company interested in getting your name out there, or a more familiar company going through a rebranding stage? If so, your social media goals would be around brand awareness. However, if you’re promoting your new apparel line of World Cup jerseys, your social media goals should be tailored around ROI and sales. These goals are important to know when defining your social strategies.

2. Quantify your Social Media Listening – One of the most often overlooked uses of social media is brand “listening.” Listening the process of identifying and analyzing what is being said about a brand. If you’re not listening to your customers,
you’re missing the point of social media.

3. Create a rating system for your social engagement – Facebook likes, for example, get 1 point, Facebook comments get 3 points and Facebook shares get 5 points. A quick sum of values during your campaign will help you know whether or not your efforts are successful.

4. Determine the right social media platform for your brand. What works for some companies, may not work for yours. I found this link helpful when determining how to choose social media platforms to build my brand.

5. Determine social media success based on traffic from the social source, social media reach (or impressions), lead numbers, and conversion rates. Depending on the business, conversion rates and goals should be tailored around online purchases, contact form completions, clicks to site, newsletter or blog signups, whitepaper downloads, social interactions, video views, and so on.

6. Track your campaigns and report findings. There are many social platforms tracking sites that you can use to aggregate your data from all social channels to view in one place. While some companies, like Tagboard (a cross-network, hashtag engagement tracking company) are more specific and only allow you to track one type of social metric, other companies, like SumAll, allow you to view all of your social campaign data from all platforms (Facebook, Twitter, Instagram, etc.) in one place.

Below are a few more tips to remember this year while utilizing social media to connect with potential brand fans:

  • Play nice! Don’t bash teams that do not do well, be polite and show your nation’s pride through your social posts.
  • Create fun images and memes to share across social platforms like Instagram, Facebook, Reddit, etc. Try not to make them too negative like all of the memes about Spain.
  • Stay in top of the games to update your tweets and Facebook statuses. The more social engagement and buzz you can create, the better.
  • Utilize hashtags to make it easier for people to find and follow your brand’s discussions.


This blog post was authored and contributed by Alexandra Saville, the PR & Media Outreach Manager at Techwood Consulting 

Hanging out with Patrice K Cokley – Marketing Consultant

Meet Patrice K Cokley
Patrice K Cokley


Patrice K Cokley is a marketing consultant who specializes in helping small businesses and entrepreneurs build personal brands and improve their marketing and social media presence. Patrice K Cokley has a MBA in Marketing and over 15 years of sales and marketing experience.

I had the pleasure of meeting Patrice thanks to this Branding Muse article. Patrice reached out to me after coming across this article and once I got to know PKC, I knew at once that Patrice K Cokley would be the perfect guest for a Google+ hangout.  As an entrepreneur Patrice K Cokley built her marketing consulting business from scratch and has also secured a book deal, a consulting contract with JMH Cre8ive, and speaking engagements that include Social Media Week Chicago 2013. Additionally, Patrice has been pictured in Black Enterprise Magazine, and featured in The Entrepreneur Within You, TEW Radio, and The Business 101 Magazine. Learn more about Patrice K Cokley on her home page here. In this Google Hangout we discuss Beyonce, marketing tips for entrepreneurs and specifically those in the entertainment industry.

Click play below to check out our Google+ Hangout:


P.S: Here’s the link to the blog post that I mention in the hangout:

Not Everyone Can Pull a “Beyonce”


Thanks Patrice for this great interview!

Patrice K Cokley Logo


Would you like to be our next Google+ Hangout Guest?

Click for more info–> Google Hangout with Jeff Zelaya

Drive 2014 Revenue with these Three Content Tips

Vocus Marketing Cloud

Today’s Blog Post Courtesy of @Vocus & @PRWEB

In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content than in 2013.

With so much more content flooding the Internet and your mail box, marketers need to cut through the noise to generate revenue. Follow these three content tips to stay on the path to success next year.

1) Define Buyer Personas

Talk with your sales reps and customers to identify exactly who your different target customers are and what they’re looking for. What questions do they ask during the decision making process, for example?

Only by getting a handle on your ideal customer segments’ likes, dislikes and needs can you deliver relevant content at the right time in the right place.

2) Map Your Marketing Funnel

The marketing funnel – the way prospects move from awareness to conversion and beyond – has changed. People don’t move in a straight line from “top of the funnel” to “bottom of the funnel” anymore. They meander, compare prices, read reviews, check out social media, etc.

Research and understand how your customers progress from awareness to conversion. You will come to understand the strengths and shortcomings of your content. From there, you can deploy content resources where the impact will be greatest.

3) Create Strategic Campaigns

With a persona in mind and a lead funnel based on data, you can create tailored campaigns with different content elements to engage customers at the right time.

Include press releases, blog posts, email campaigns and social network updates to bring people to your site, with value-added content and offers to nurture your customers and capture information.

Marketing automation can make this process easier and more scalable.

For a free guide, click here.


What are some of your favorite content tips for success?

Content Marketing Chat With George Thomas, Inbound Marketer

Meet George Thomas, Inbound Marketer

George Thomas, Inbound Marketer hangs out with yours truly and shares great insight on Content creation and content marketing. George has more than 15 years of industry experience in marketing and public relations. As a Hubspot certified inbound marketer and social media marketing expert, George is a digital media and marketing thought leader and has implemented marketing strategies that have helped his clients grow by leaps and bounds. Check out the video and you’ll see why!

Transcript of Our Content Marketing Chat:

Jeff: All right. Hello everyone. This is Jeff Zelaya with today’s Google Plus Hangouts and we got one of my great friends George Thomas and if you haven’t heard of George, you will soon.

He is an expert inbound marketer at Wild Boy Design. He has got over 15 plus years industry experience. He is a thought leader when it comes to everything, marketing, business management, and I’ve invited him today to talk about one of the topics. I really admire what George is doing in this area and it’s the topic of content and content marketing and George is an expert in this area.

He is a frequent blogger. You see him talk about some of the hottest topics and I brought him on the show today to talk about how he goes and comes up with content ideas and how he markets this content for himself, for his agency and also for his clients. So George, thank you for joining us today.


George: Thanks Jeff and man, you make me sound good.


Jeff: Well, you are good. I’ve been looking, I’ve been following you now for the past – I would say past couple of months now and we connected originally because of the content, because your team came up with this great blog post and it really caught my attention. It was so good I had to do my own blog post about it and then we started having conversations from that point on. So tell me. Give me a little bit of insight of what you do at Wild Boy and kind of your role there as an inbound marketer.


George: Sure. Well, as far as inbound marketing, there are a lot of different things we do. We will work on client social media. We will do their content marketing as far as what people would call blogging. I hate that word but that’s a different discussion and really the fundamentals though are that we come up with solutions that might not have been thought of before. We come up with great strategies to help them reach their target market but a lot of that is actually done through the content that we produce from that.


Jeff: Excellent. So when people hear content, there’s always the question, “What exactly do you mean content?” So for you, what classifies content? Can you give us some examples?


George: Yeah. So well first, let me kind of back up for a second and let me explain maybe why content is so important to what we do and that is that we all love the internet and search drives the internet. I mean that’s just a basic fundamental and fact of the matter is if people would get online and they would do a Google search and there wasn’t any content to find, there would be no reason to even have search.


The funny thing is that if you look at some of the stats about search, that 90 percent of people who go online, they’re looking for information and there are different types of information.


Eighty-four percent of people might be looking for maps or directions. Eighty-four percent of people might be watching videos or searching video tutorials or that type of content. What’s very interesting is about 78 percent of people, when they go online, they’re actually looking to find information on products or services that they’re in need of.


So you need to have that content online that these folks are looking for. So that’s kind of the importance of it is that it drives search. What we classify content as is a little bit I would say extended more than what typical owners or marketers that work for companies think of it first.


The full answer is the content is well, we have to blog. We have to create articles. For us, it goes well beyond that. We start to look at the different platforms that we need to be on at this point.


Sure, blogging takes care of one area. It takes care of your website. It takes care of the content that you’re trying to get everybody back to. But in today’s society, you have to start looking at Twitter and Facebook and Google Plus and Instagram and whatever the new kind of shiny object is. You have to pay attention to that and you have to be on it.


So for us content means images. How do you say whatever message you’re trying to get across in an image on Instagram or some copy added image on Facebook? How do you make a blog article work in 140 characters?


So for us, that’s content because again going back to search, if you do a search, you will find results for something that one of our clients or ourselves have posted to a LinkedIn user group and it will come up in the search results. You will find Twitter bios in search results, not to mention just look at Google Plus with authorship and publisher abilities of what that’s doing to the search engine result pages that people are finding. So you have to kind of think of content as a global strategy across all these platforms.


Jeff: That’s excellent. So we know how important content is. Most people are driven by search. I mean think about it.  Someone watching this video, have you done a Google search today? Chances are, the answer is yes and you are looking for some type of information. So definitely content is important. So now something that I hear often is OK, let’s say we’ve identified Instagram, LinkedIn, Google Plus.


OK, we know they’re important. We know we want to put our content there. Let’s go back to creating that content. What the heck do I post? I think that’s a challenge that many people, many businesses struggle with. What do I talk about? What do people want to listen to?


George: Yeah. The really basic fundamental question is, “What do I want to create? Who do I want to be?” I mean that’s really what you have to think about is who I want to be and out of that is what you will have to create.


Maybe some of the ways, what we should talk about are some of the ways that we actually come up with creating that content, right?


Here, we’re big proponents, and if you look on the blog, of being able to be great listeners. Listening to the clients. What are the clients asking us? Here’s the funny part is you will get some really interesting questions and some of which you will think, “Well, why do I want to write an article about that? Why do I want to do a post about that?”


But if they have that question, then there’s probably 10,000 other people that have that same question. So it’s about being able to listen to the client. It’s about being able to listen to what questions people are asking you on the social channels and being able to answer those, right? As far as coming up with ideas, I think we want to talk about that a little bit later. But did that kind of answer your question Jeff?


Jeff: No. I think that’s great. So start off with creating the image of what is it do you want to be seen at. What do you want to create? Then start asking your customers, your clients. Hey, what questions do you have?


If you see things that emerge more than once, maybe that question is popping up all the time. Maybe there’s a lot of people out there that have that same question and they have to answer that question through some good content to hopefully harness the power of that and get more folks to come to my website.


So I think that’s a great idea and I think you’ve nailed it when you’ve said you have to listen. You have to monitor and look at what your audience is talking about. See how you could plug yourself into the conversation or create content that helps in answering or facilitating that conversation.


George: Yeah, and I think – I like real world examples. I think that’s the easiest way to kind of talk about this stuff instead of a pie in the sky stuff that a lot of marketers and social media marketers try to throw out there. You alluded to an article that we wrote a while back and it was – obviously I’m a guy so I didn’t write this article but it’s one girl’s opinion on Vocus, right?


For us, we knew that we wanted to write that article because of a couple of things. We had done research. We knew that people were searching for the term “HubSpot versus Vocus” and we knew we wanted to write an article that kind of answered that question.


So we researched and wrote the article and that answered a lot of questions for a lot of people. Now, there was a little bit more strategy behind why we created that. We also wanted Vocus and the people surrounded around that software to know why we’re existing, right?


We also knew that we wanted this idea to be scalable. We wanted to be able to not only just write one blog article, get in and get out, but we wanted this to – and this is a really good way to think about content is that it should kind of be like – it should have a life, right? It just doesn’t kind of end and die. There are multiple stages that it can go through.


So if you look at this article, that we’re talking about, one girl’s opinion on Vocus, it has gone from them – we did a demo together.


Jeff: Right.


George: Taught me about the Vocus software and how it rocks and it’s a very cool piece of software that marketers can use. It was turned into a blog article. It was based on a relationship and now we actually have another article in the queue of what’s new in Vocus, things that are coming out and happening that people can harness.


Then look at this interview, right? It has got one article and this life cycle of content can just – has to be thought of that it can grow and that it can scale into much more than just a single article.


Jeff: And then the beautiful part about it is that remember, back to the search part, now if you type into Google, “Vocus versus HubSpot,” or “Vocus and HubSpot,” who’s article is popping up on the first page there? Your article.


George: It’s ours.


Jeff: So this is an example at work. So I mean it is amazing and again it goes to listening, having a strategy. So let’s talk a little bit more about like strategy creation and what a content strategist does. So we talked about listening. We talked about finding out which are the best platforms to be on, figuring out what questions or what type of content you want to share, who you want to be seen as based on your brand. But what else goes into creating or having a good content strategy?


George: Yeah. I think for us Jeff, it’s about always learning, right? You can never feel like you’ve arrived in this phase and it doesn’t matter if we’re doing our own internal marketing or we’re doing our marketing for clients. We’re always listening to the latest blog guests. We’re always reading the latest articles or always paying attention to new trends.


There are some – if you’re in that space, if you’re paying attention to it, it’s easy to address the conversations when they come up. One of the things that we love to do is – and David Meerman Scott talks about this best but it’s news jacking.


Again with real world examples, there are a couple of rather large events that we’ve kind of used this content creation tactic on. One is inbound. It’s a conference for marketers. Last year there was like 5800 marketers that we were able to get in front of and have a voice. We had nothing to do with the conference but people knew who we were because we wrote articles about it. We built an inbound survival guide that people were downloading, telling them what places to go to, who they should really listen to at the conference, and that was huge for us because we walked in the doors and people were like, “Wild Boy!” Right?


How do you get that? It’s about news jacking the comments or say for instance social media marketing world. That’s coming up, right? From Social Media Examiner and so we’ve written articles, what you should do before, during and after.


It’s a good way to get into a space that you know and we should talk about this a little bit and maybe after this, is you have to be able to get into a space where you know that your target market is going to be at because you just don’t want to talk to everybody. You want to be able to find exactly who you’re trying to talk to and find ways to get your message into that group.


Jeff: So let’s kill that layer there. How do I do that? Your target audience, depending on the company, could be very spread out. How do I know where to go and is there a strategy built around the different places to go or is it one encompassing strategy that kind of put everybody in one bucket?


George: Yeah. Well, first of all, you need to start with buyer personas. What I mean by that is you need to know who you’re trying to talk to. Again examples for us, are we trying to talk to Marketing Matt? Are we trying to talk with the Salesman Sam or Oscar the owner? So that’s just us. In the medical field, you’re going to have different people you’re trying to talk to.


Once you’ve figured that out, once you’ve figured the core basis of this is who I’m trying to talk to, then it really is – you go into research mode. OK. Where’s the watering hole for these people? Where are the medical fields? Where are those folks gathering and talking about ideas? Is it a LinkedIn group that 5000 medical professionals are talking? Is it an actual conference in New Jersey on October 18th or something?


So you research that and then you sit down and you figure out – and here’s the big part. Get your team together. Collaborate as a team because the amount of enormous explosion strategies that you can come up with are always going to come out of 5, 6, 10, 15 heads together instead of one guy sitting in his office going, “Hey, I think we should –”


That doesn’t work, right? So you research. You collaborate and then you implement that idea of how to engage with that watering hole of whatever part or group you’re trying to get at.


Jeff: Excellent. So that’s some great information. So buyer personas, it’s key. Having that, knowing more about your target audience, knowing where the watering hole is, right? Where are they hanging out at? Going there and having a strong message that helps them come to you and collaboration is key. I think that’s definitely a very big thing to do in business, period, to collaborate. Not one person is going to have all the great ideas but as a team, you need to bounce things off each other and figure out what’s going to work out best.


Now obviously we try to do this and not every time that we do it, it’s going to be a homerun, a big success, a huge hit. People at the convention yelling, “Yeah! Wild Boy!”


There’s times where we put all this effort into a piece and it doesn’t really go where we want it to go. So talk about what are the pieces that have been successful and those that haven’t. What have you learned from your failures and what have you learned from your successes?


George: Sure. Let me back up one second and then I will address that. I do want to kind of give a pro tip. When you go into the research phase that we are talking about, if you can’t find the watering hole that people are collecting around, that’s not necessarily a bad thing. But it does show you that you should build that watering hole.


Jeff: Great, great tip. Yeah.


George: Build the watering hole that people come to you. So now, onto the next thing that we’re talking about. Here’s the good thing. When things are successful, when you put them out there, they tend to live for a really long time and when things aren’t successful, the internet like turns in like two seconds. What it pays attention to.


So the thing that we’ve learned out of things that we’ve done that haven’t been that successful is to A, do kind of a post-mortem. Why did this work? Where was the flaw in the strategy? Did we have the wrong voice for the target market? Did we not promote it enough? Was the entire team promoting it socially? Was everybody behind it?


Figure that out. But then really the biggest thing we learned is like hey, it’s over. Nobody cares. Nobody is paying attention. Don’t bring it into the next idea. Don’t bring it into the next project because the next thing, guess what, it’s going to be huge. We’re going to blow it up, right? And that’s the mindset that you have to go into when you’re creating this content, creating these strategies that the next thing is going to be the big thing.


Jeff: Very awesome, awesome point. We talked about the watering hole. Also to piggyback off of that, there are also very important people that are hanging around this water hole, right? So you could come to the water hole and say, “Hey guys, I got this awesome stuff that you should listen to,” but no one really cares. But if you approach that important person at the water hole and share the message with them, and they’re the ones that share it, then everyone wants to know. So let’s talk a little bit more about influencers and how you’ve been able to leverage that.


George: Yeah. So this one is rough because what I don’t want people to think is that you should be like this smarmy guy that just tries to be nice to the influencers because you’re trying to get something out of it, because I will be honest with you. That’s bull crap. People’s BS meter hits at a top level like …


Jeff: It’s very sensitive nowadays, right?


George: People’s alarms will go off and so, don’t think that you’re just going to be able to kind of gather around these influencers and they’re just going to be like, “Oh yeah, come on in buddy,” because you have to be authentic.


This isn’t only in marketing. This isn’t only in content creation but Jeff, in life in general, you have to be transparent. You have to be authentic. You have to be you, right? People, you can surround yourself with influencers and thought leaders if they want to be with you because you’re being real.


But you’re not going to surround yourself if you’re just trying to be that sidekick. These guys that are out there now, these Batmans and Supermans, they don’t need Robins, right? Marcus Sheridan does not need a George Thomas. Jay Baer does not need a Jeff Zelaya, right?


They just don’t need it. However, if we are thought leaders in our industry, they’re going to want to hang out with us, right? They’re going to want to friend us. They’re going to want to retweet our tweets and here’s the deal though.


For them to get to know us, it’s all about the awareness stage. We have to make them aware. We have to retweet their stuff. We have to comment on their posts, right? If CC Chapman takes a picture of his dog or his living room table or his kitchen table or his living room couch, I’m going to comment on and be like, “Dude, that’s a nice couch.” Why? Because it’s me getting in front of him. It’s him seeing who I am. Then when I actually say something that’s important, he’s like, “Oh, I remember this guy. He commented on my couch.”


Jeff: There you go. So building awareness definitely – I think you’ve nailed it with being genuine, being authentic, being real, being you, and I think the more real you are, people really embrace that and it’s just like starting any friendship. I mean you’re not going to start a friendship out of thin air. You have to sometimes take a little risk and say, “Hey, nice to meet you. This is who I am. I want to learn more about you. Nice hat you’re wearing.”


George: Right.


Jeff: And obviously make sure they have a nice hat. Don’t just say it to say it, but being real definitely pays off.


George: It’s funny that you bring up the hat because CC Chapman, that was actually the last thing that I posted on his Instagram. I’m like, “Cool hat.”


Jeff: So if a business owner was watching this Hangout and they wanted to know, “George, what are your top three tips when it comes to content and content marketing?” what would you say?


George: So my three top tips. So not to beat the dead horse but I will say that as a company, you need to figure out who you are. You need to figure out your voice and then you need to present yourself in that voice and in that manner and again it’s about being transparent. It’s about being authentic. It’s creating content for human beings. It’s not about creating content for search engine optimization. Those days are pretty much gone. Not that SEO is dead but it’s SEO in a different way, right? So number one is know your voice. Know who you are and be authentic and transparent about that.


The second big tip I would say is don’t try to create content or the strategies on your own. Bring your team together. I don’t care if it’s the secretary, if it’s the bookkeeper. If you have a design guy, bring everybody together. The best ideas out there could come from the janitor, right? Because everybody looks at things from a different perspective.


So always grab a team together and if you are a small team, then you can always look for agency help. I mean there is that ability. The third and probably Jeff what I would say the most important thing is just get started. Start doing it. Don’t let things become hurdles in this road map to your success.


At the end of the day, content is what is going to help your company be successful and if you let things like budget or time or the unreal idea that you aren’t creative – which is a whole another probably webinar about how people are truly are creative – if you let these hurdles stop you, then you yourself are stopping your own success. So just get started.


Jeff: George, thank you so much for joining us. I learned some great ideas and great tips from this conversation today and I know there are people that are watching this that are thinking, “Man, content. This is a lot for us to do and manage.” Like you said, there’s help out there and I know Wild Boy provides some of that assistance and help.


So time for a shameless plug. Tell me more about how people could get in touch with you if they need further assistance with their content strategy and content plans.


George: Yeah. First of all, let me just preface. I hate doing this part. We are all about being a utility and helping people out and being educational. Those are some pro tips as well they can take with them. But if they want to get in contact with us, they can go to obviously Hit the Contact Us page. Fill it out. Let us know that they need assistance.


The way that they can hit me immediately is they can go to my Twitter handle. It’s @GeorgeBThomas. They can ask me questions. Here’s the thing. Questions are always free. But if the conversation has to dive deeper, then we can get into email, phone call, whatever.


Jeff: Awesome. George, you’re a great guy to follow on Twitter and subscribe to your blog. It’s another pro tip, subscribe to the Wild Boy blog. They’ve got some great content, great tips always. I follow their retweet. Is the retweet Thursday that you guys have?


George: Retweet Tuesday.


Jeff: Tuesday, OK. I got the day wrong but love that concept and they’re doing some amazing things, so an agency to watch. George is an influencer to watch and thank you very much for being part of this conversation today. I really appreciate it.


George: Hey Jeff, thanks for having us, man. This has been fun.


Jeff: And thanks everyone for watching. We will see you soon. Bye-bye.


George Thomas - Wild Boy - Profile PicGeorge Thomas is a marketing thought leader and influencer that you need to be following!

You can connect with George below:

George Thomas on LinkedIn
George on Twitter


Social Media in 2008 and now in 2013

Social media has impacted every single one of us and our lives, and it’s big. We’ve seen social media bring with it a lot of great opportunities for both consumers and businesses. Social media has become a part of our daily life and is ingrained into our routine.

Am I the only the only one that wakes up, grabs the phone, and checks to see, if they have any email or comments or “likes,” right? We all do it. Right?

I am not the only one guilty of that. I know you’ve done it. I am sure you’ve maybe even checked Facebook while on the toilet. I know. Don’t worry I won’t tell anyone. But it happens, right? We’re almost addicted to it and it’s a widely accepted part of our culture now.

As a business we’re starting to figure this out and trying to learn and catch up and see how can we leverage this information?

If the audience, our demographics is using that tool then how as a business can I get myself in the mix and use it to market my business, to reach that person in my target market?

When we talk about social media obviously we tend to think of the big names first. Facebook, Twitter, LinkedIn, but then there’s also the ones that are not as popular or mainstream like Vine for example. Vine is a platform that that enables its users to create and post short video clips…in a tweet like fashion. 

Recently, they took a major blow because Instagram has now allowed users to post video taking away from Vine’s uniqueness that made it attractive to new users.

The reality is that the social media landscape is always changing and evolving. Here is a great example. Take a look at these two graphics that list the majority of social networks:

Social Media Expert, Brian Solis launched this “Conversation Prism” back in 2008.

What Social Media looked like in 2008:
This is the first rev of Conversation Prism (1.0). 3.0 is Now Available -

Now take a look at the latest Conversation Prism for 2013:

Conversation Prism 2013 - Brian Solis

Click to Enlarge

What Social Media looks like in 2013:

It’s obvious that a lot has changed in only 5 years and will continue to change and evolve as people’s interests, technology and society also changes. It’s the job of the social media professional to keep up to date with these changes and updates in order to provide the clients with the latest information and an analysis on how that will impact their business and goals.

Most businesses don’t have the desire or the resources to have to keep up with all the changes and updates happening. That’s why more and more businesses are seeking a social media agency that is able to help guide them through the complex and ever evolving world of social media. If you are interested in getting help with your social media strategy I would be happy to point you in the right direction. Reach out to me here.

Five Do’s and Don’ts of Infographics

As content marketing becomes one of the most important elements of SEO, more and more people are using infographics. Real quick, for anyone not familiar with infographics – they are those cool images that display lots of data and information, but in an interesting and visual manner (Scroll all the way down this post to see an example). They are a great way of creating a piece of content that can get a lot of social shares and even generate some great backlinks, not to mention the direct traffic they can generate.

If you want traffic, social shares and backlinks, a monthly or quarterly infographic is a great strategy.  Here’s are some dos and don’ts to keep in mind as you get started.

Don’tborrow data from other people’s infographics.

For that matter, don’t borrow data from any source that isn’t reliable. The accuracy of your infographic should be one of your main goals. Matt Cutts (head of Google’s spam team) has said, “The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people.”

Do great research and find interesting data points for your infographic.

Wikipedia may be a great starting point, but dig deeper. You want your infographic to educate your readers and offer something unique. Use your own personal expertise on the subject, as well as the data that deep research can uncover.

Don’t use lame clip art or a template.

What makes infographics so special is their originality. If your infographic starts to look like everyone else’s or it uses common clip art that we’ve seen for years, it isn’t going to be very impressive.

Do use clip art

…as long as it is put to use in an original manner. Also, use Photoshop or some other software to make it your own. If you aren’t a graphic designer, hire one. The difference between an amateur infographic and professional infographic will definitely be apparent in the final product.

Don’t make your infographic overly data heavy.

The point of the infographic is that it’s visually interesting. If the majority of the infographic is words or numbers or any kind of text, and it isn’t balanced with images, then you might as well just write a blog article or post some boring spreadsheet.

Do find balance between images and data.

You need both in order for the infographic to be at its best.  Use colors, graphs and pie charts to communicate complex data in a simple way. Note: matching your brand colors and fonts can be great for branding, but sometimes it makes sense to use colors that work with the theme.

Don’t make your infographic too product specific.

This is not a sales pitch for your product of company. The goal is to get lots of shares, so making your infographic specific only to your direct clients will limit you from achieving that goal.

Do consider your audience and what topics interests them.

Just because you sell flowers, that doesn’t mean you have to make an infographic about flowers. It can be about romance, relationships, or even gardens. The broader you make it, the more people it will appeal to and the more likely it will be to get shares. Just make sure you stay “topically relevant.”

Don’t “set it and forget it.”

Posting an infographic on your blog or facebook, tweeting it or putting it on Google+ is only the beginning. Just like any other content, it requires some promotion.

So… Do promote your infographic.

This may be the most important “Do” on the list. Creating a great infographic is a lot like creating a great product. Even after it’s created, you’ve got to get the word out. To promote your infographic, you’ll post it among your usual social circles, of course. But then go the extra mile. Search for other websites that could benefit from posting your infographic. Contact them, and persuade them to post it. Get in touch with social media power users and ask them to use their influence to promote your infographic. Or hire a company that can do these things for you. Make sure that all the time and investment you’ve put you’re your infographic gets put to good use and promote it like crazy.

Bonus Do: Go back and promote your infographic on a regular basis. Build links to it for a minimum of ninety days, and then go back in six months and give your infographic a refreshed promotion. If you build one for Valentine’s Day 2013, don’t forget to promote it again in 2014.

Infographics are a great piece of the content marketing recipe that not everyone has figured out. Sure, lots of people have thrown one together and posted it on their blog, but there are still very few of them that are really implementing a complete INFOGRAPHIC STRATEGY. If you’re going to invest your time, money and resources into creating an infographic, you might as well follow these dos and don’ts so you can make the most of it.  Best of luck and let me know how it goes.


David McBee vs Batman

David McBee vs Batman

David McBee is an internet marketing consultant who writes the blog, “Let’s Translate. Making Sense Out of Internet Gobbledygook.” David writes about many channels of internet marketing but has a passion for link building and infographics.



3 Ways to Create Brand Engagement

As a social media consultant I am always looking for ways to engage fans with the brand. An engaging brand increases the emotional attachment with the customer. If leveraged correctly this can result in an increase of the:

Creating Brand Engagement

1) Trust of the brand
2) Amount & length of customer touch points
3) Brand awareness
4) Word of mouth referrals
5) Sales

If you are looking to produce these results for your brand here are 3 ways to do so:

1) Have a Contest.

Recently, Donut Divas on Facebook had a contest for newly engaged couples that caught my attention. They were giving away a dessert station at the winner’s wedding. Soon to be husband and wife teams then took part in an elaborate series of challenges throughout a month that included off-line and online engagement. Donut Divas Facebook Fan Contest Logo

The contest entrants were awarded points per challenge that were tracked by the admin. The winner was the couple with the most points at the end of the month. During these 30 days Donut Diva’s “Likes” skyrocketed. They have now reached 20,000+ fans. Congrats to the social media team at Donut Divas on creating quality engagement thru a contest and a competition element. 

2) Create a Video Game

I’m sure that by know you’ve heard of games like Farmville and Mafia Wars. Zynga the maker of these games is getting ready to file a billion dollar IPOZynga Farmville rivvid game creator

The success of these games hinge on how well they can engage the players. Lady Gaga’s marketing team partnered with Zynga to engage fans thru the game Farmville with much success. However, Zynga isn’t the only company succeeding with this model. Rivvid is an up and coming online video game producer that can produce interactive video games for even small budgets.  Rivvid image online video game logo

Rivvid uses trivia and interactive video games to engage players and fans, it’s main focus is building programs of customer engagement. It’s various campaigns have had tremendous results for it’s clients like City Hall The Restaurant Miami, Zoo Miami, Buscilglio Orthodontics and most recently Disney’s Cars 2.  Rivvid creates a custom channel for the business where they can then host various interactive games. The channels are fully integrated to Facebook which helps to maximize fan engagement.

According to rivvid these channels have been proven to increase brand awareness, engagement and reach. The trivia games can be completely customized and the rivvid teams works hand in hand with the brand to make sure there is a clear strategy and metrics in place. If you’re looking to drive up your customer engagement and increase brand awareness through customized video games I would definitely recommend that you get in touch with rivvid.

3) Create an App

Do you go anywhere without your smartphone? I sure don’t. Engage with customers no matter where they are. Nutrisystem has smartly leveraged an Android app that helps it’s user keep track of their weight loss, measurements and meal plan. This daily engagement with the brand keeps Nutrisystem top of mind for the customer which results in an increased “Lifetime Value of Customer” and also helps to spur word of mouth recommendations and referrals. Fans who download apps have been shown to be more engaged with the brand, however there is a caveat to that: The app has to make sense and needs to be something that is actually useful for the customer otherwise it can hurt more than help.

Brand engagement Thru Apps

What other tips do you have to increasing brand engagement? Share them with us and post below.  

Selling vs. inviting by Seth Godin

Seth-Godin-on Selling vs InvitingGreat blog post by Seth Godin!

Selling is often misunderstood, largely by people who would be a lot more comfortable merely inviting.

If I invite you to a wedding, or a party, or to buy a $500,000 TV ad for $500, there’s no resistance on your part. Either you jump at the chance and say yes, or you have a conflict and say no. It’s not my job to help you overcome your fear of commitment, to help you see the ultimate value and most of all, to work with you as you persuade yourself and others to do something that might just work.

If the marketing and product development team do a great job, selling is a lot easier… so easy it might be called inviting. The guy at the counter of the Apple store selling the iPad2 isn’t really selling them at all. Hey, there’s a line out the door of people with money in their pockets. I’m inviting you to buy this, if you don’t want it, next!

The real estate broker who says that the house would sell if only he could get below market pricing and a pre-approved mortgage is avoiding his job.

The salesperson’s job: Help people overcome their fear so they can commit to something they’ll end up glad they invested in.

The goal of a marketer ought to be to make it so easy to be a salesperson, you’re merely an inviter. The new marketing is largely about this–creating a scenario where you don’t even need salespeople. (Until you do.)

Selling is a profession. It’s hard work. Ultimately, it’s rewarding, because the thing you’re selling delivers real value to the purchaser, and your job is to counsel them so they can get the benefit.

But please… don’t insist that the hard work be removed from your job to allow you to become an inviter. That’s great work if you can get it, but it’s not a career.

Top Ten Signs That You Are Addicted to Social Media

You might be addicted to Social Media if:

10) You count the number of friends you have by your Facebook friend count

9) When you hear a joke you say “lol” instead of simply laughing

8 ) You update your status to tell people what you’re having for dinner, we really don’t care.

7) If you’ve ever tweeted or updated your Facebook status while on the toilet

6) You relationship status is only official if its been updated on Facebook

5) Email is so old school… just DM me in twitter.

4) You have an account on digg,, twitter, stumbleupon, youtube, flickr, reddit, LinkedIn, and Tumblr

3) You actually know what all of the above sites are

2) You don’t drop business cards you drop links to your LinkedIn profile

1) Because Chuck Norris said so

Comment below and share other signs that you might be addicted to social media.

Social Media Joke - Twitter

Best Public Speaker Website Launches Today

Public speaking has been a passion of mine for the past 10 years. This website will give me the chance to better showcase my passion for it and hopefully will lead to more speaking opportunities in the future. If there is an event that you know I would be a good fit for please do not hesitate to contact me and please check out the site: Best Public Speaker