The first step in becoming a LinkedIn all-star is that you got to have an awesome picture.
Here are some guidelines to ensure that you choose an amazing LinkedIn profile picture that gets you tons of likes, comments, views and LinkedIn invites to connect.
No party pictures.
What type of representation is that of you if you’ve got a red solo cup in your hand or you’re flashing gang signs or have a very short dress on or something inappropriate?
No party pictures. Keep it clean. Never forget that LinkedIn is a professional network.
Also, it’s OK to smile.
Many people get afraid of LinkedIn and they think it’s all full of suits and stuffy individuals. That’s not the case. We want to be approachable. We want to make friends, make business partnerships and to look approachable and look happy, you got to smile. Don’t be afraid to flash a nice smile but don’t overdo it and be too happy either. If you overdo it you’ll come across like you’ve overdosed on Prozac and that’s really creepy. The key is a genuine smile and to look friendly and approachable.
No misleading profile pictures.
If people recognize you the day or people met you in person the day after they saw your LinkedIn page, would they recognize you? If the answer is no, get rid of that picture.
You need a more up-to-date picture or a picture that actually looks like you in person. That’s ideal because it could rub people the wrong way when they request an interview with you and you come to their office and they can’t even recognize who you are.
A quality picture is key.
No blurry pictures, no pixelated photos. This is not Instagram, so don’t add or customize filters into that picture and nothing that has a flowing – words in it. You want to avoid that. That’s against LinkedIn’s terms of service for profile photos. So you do this instead and here are some awesome profile picture examples:
These are people that look very approachable. They look very welcoming and warm. I would want to do business with these individuals. Shawn’s profile picture (top right) is a great example of an action pic and something that I really enjoy seeing.
Have a default profile pic but change it up too.
This is kind of the default profile picture that you always go back to and that’s kind of your theme throughout for maybe a couple of months. This one should be professionally done and of the highest quality possible.
However, don’t be afraid to change your LinkedIn profile picture every so often for events or upcoming shows. For example, if you’re going to an upcoming trade show, maybe a profile picture of you at the booth would be nice to show. If you’re speaking at an event next week, maybe one of you actually public speaking would be great plus it would provide additional marketing support and awareness for your event. Changing pictures is a great way to stay top of mind with your LinkedIn network.
Showcase your personality and dress for success.
Dressing for success is different for everyone. If your work as a chef, you shouldn’t be dressing up in a suit. Dress up in your chef gear. Make your LinkedIn profile picture and the wardrobe that you wear match up with whatever industry you are part of. It’s OK to have a quirk or a little personality that shines through your picture. That’s ideally what you want. I have a buddy of mine, Sebastian Rusk who is well-known for his bow tie.
Sebastian’s Personality Shines Through
Sebastian like to wear very colorful bow ties and its part of his brand. That’s what he’s known for. It resonates with people that meet him and it makes him memorable, in a good way.
Definitely have a LinkedIn profile pic.
LinkedIn profiles that don’t have a photograph do not get views. The LinkedIn profiles that have pictures get seven times more views. Remember that a key to success in using LinkedIn is to be visible and you need a good quality profile picture to make that happen.
No LinkedIn Profile Pic = No Bueno
Check out the other steps to becoming a LinkedIn All-Star watch my video below:
LinkedIn All-Star Status in 5 Easy Steps from Jeff Zelaya on Vimeo.