This past week I got the opportunity to do what I do best and am so very passionate about: teaching college students about business. FIU recently hosted me as a guest lecturer and I spoke at 5 events in 3 days (my throat was quite hoarse after that)!! The topics that I taught are the ones that I love oh so much: Social Media, Marketing & Sales.
Saturday, October 26th was the “Unauthorized Marketing” lecture series at the Ocean Bank Auditorium in the FIU College of Business.
In this three hour lecture I covered the following topics:
- Must have marketing skills for the new business graduate
- Social Media’s future (very engaging discussion, seems to be a lot of mixed opinions and concerns, especially about privacy)
- The importance of online reviews & marketing automation plus why we need to consider influencers (I was really interested in the discussion that sparked about the juxtaposition of Yelp! & Google)
- and a whole lot more
What topics did you enjoy hearing about or discussing the most?
Share them with me in the comments area below. I welcome and thank you for your feedback.
Here’s a quick rundown of the rest of my FIU Speaking Tour:
On Monday, October 28th I visited Professor Rauseo’s B2B Selling Class to give a special sales lecture, that included discussion about choosing a career in sales, sales negotiations, lead nurturing and relationship building using tools like social media and inbound marketing.
On Tuesday, October 28th I visited Professor Rauseo’s Personal Selling Class and conducted a hands on training exercise that was focused on sales call preparation and best practices along with prospecting and lead qualifying techniques.
That afternoon I also visited Professor Maria M. Garcia’s Social Media Marketing class. I shared my Broward Outreach Volunteer non-profit marketing case study with the class and discussed the topics of Content Marketing and Event Marketing. (On a personal note I am elated to hear that FIU finally has a Social Media Class!!)
Lastly I did the Keynote Presentation for the FIU Sales Club and moderating their panel which consisted of Sales Executives from Ashley Furniture, ADP and Pepsi. I was very happy to hear that this was one the #1 most attended events of the year and the best reviewed!!
So you might asking yourself Jeff why did you do all these speaking events?
Here’s my answer:
“It is my duty to pay it forward”
Those to whom much is given, much is expected, therefore I make it my mission to help college students succeed at business and life. I know how much education changed my future and I want the same for the next generation of students. If I can help touch a couple of lives and inspire students to become the best at marketing, sales and business then my work and sacrifice is all worth it!
As you know I am results driven and glad to report the following:
- The “Unauthorized Marketing” event generated $668 towards a scholarship fund to help two students represent FIU at the American Marketing International Collegiate Sales Competition that takes place April 10, 2014 in New Orleans
- Over 15 applications were submitted for the FIU Sales and CRM Certificate Program
- Recruited new FIU Sales Club Members
- Tons of positive comments and reviews
- A future visit is currently being discussed
- #FIUSOCIAL local trending topic
(Winning 1st place at the AMA International Collegiate Sales Competition helped to build my confidence and launch my career. My goal is to help our college students financially so that we can help support them in getting to New Orleans.
If you couldn’t make the event but would still like to donate (any amount is appreciated) to the cause click here.
Special thanks to Nancy Rauseo, Jose Nunez and Daniel Torrens for inviting me to speak to the FIU Sales Club. They are one of the fastest growing organizations at the FIU College of Business and have helped in growing the Sales & CRM Certificate at FIU by 300%. The FIU Sales Club will be competing in multiple upcoming events and has already made a name for itself with alum snagging job offers from companies like Eli Lilly, Pepsi, Proctor & Gamble, ADP & of course Vocus.
Special Thanks are also in order to Tim (Dugan) Birrittella, Guy Monticello, Pierina Pineda, Kimberly Taylor, Maria M. Garcia and all the AMA and FIU Sales Club members that helped to make this event a HUGE SUCESS! See you all at the top.
Some of my favorite moments!
What were yours?
and of course a BIG THANK YOU TO:
Thank you to all the donors!
We appreciate your gift and know that it will help in giving 2 students the opportunity of a lifetime.
(If you would like to make a donation click here)