Jeff Zelaya

Content Marketing Podcast of The Week: Rachel Balik

This week’s content marketing podcast features Rachel Balik from Demandbase.

Rachel Balik manages the content marketing program at Demandbase. She leverages a decade of experience in journalism, public relations and B2B technology to create and deliver meaningful and relevant content to prospects and customers. Rachel Balik is a popular writer and her articles have been published by MarketingLand.com, Forbes, VentureBeat, Slate and many others.

Want to see more content marketing podcasts like this one? Click here.

 

Marketing Podcast of The Week: Meagen Eisenberg DocuSign

The podcast of the week is: Megan Eisenberg DocuSign.

Meagen has helped DocuSign grow from a 150 to 1,200 people. She’s seen as a master of B2B marketing and in this interview she shares the secrets behind her success.
Click play to watch this week’s marketing podcast courtesy of the B2B Marketing Podcast:

Creativity is the Secret Sauce

Secret Sauce Consumer MarketingWhen It Comes to Consumer Marketing, Creativity is the Secret Sauce

If I knew the secret to successfully marketing everything, to everyone, every time, I probably would not tell you what it was. The business advantage to having that exclusive information would be immense. However, the main reason I am not sharing that information with you is that I don’t have it. In the real world, such information doesn’t exist. And we have to live within the constraints of the real world.

That said, there is much you can do within those constraints to maximize the effectiveness of your marketing.

Creativity is the Key to Consumer Marketing

Let’s face it. There are more wrong answers than right answers when it comes to marketing success. You would think that we would quickly learn what doesn’t work, and move on to what does. But humans are not entirely rational beings. If we are convinced something should work, we will keep trying it, convince that the next time it will succeed.

While some like to quip that what I just described is the definition of insanity, it really isn’t. You try to twist a stuck lid off a jar. It doesn’t work the first time, or the second. Is it crazy to keep trying? Of course not. What would be crazy is if you stopped trying that method, and picked up a hammer.

Business people can become very emotional about their favorite sales tactics. Even if those tactics only meet with limited success. In the back of their minds, they may know that creativity is the key. But creativity is hard, very hard. They may not have the ability to think creatively. So they continue with the methods they know. Such methods include:

Lowering prices in a race to the bottom

Resorting to negative campaigning against a competitor

Selling features instead of benefits

There is nothing creative about these tactics. They are easy, cheap, and largely ineffective.

Outsourced Creativity

You can’t teach creativity. You can recognize the seeds of creativity, and encourage it. But if you don’t already have it, you will need to look outside of yourself to find it. That is nothing to be ashamed of. Creativity, like anything else, can be outsourced. In the point of purchase (PoP) arena, creativity is easy to find if you know where to look.

Creative Displays Now incorporates two of the most important principals of PoP marketing into their displays:

Making an emotional connection with the product

Making the product a part of the display

Find Creative Ways to Make an Emotional Connection with the Product

If price is your only push, you can still creatively make an emotional connection. Rather than announcing, “Rock-bottom prices!” you can say, “At just $19.99, how many of these can you give as gifts this week? Suddenly, consumers are engaging with your product before they even know what the product is. Those who see this endcap are now thinking about gift-giving, rather than the details of your uninspiring product. You will make sales because of a creative, emotional connection, not because of the lowest price in town.

Make the Product a Part of the Display

Take a closer look at the Platinum award-winning 3M endcap. The use of color is genius. Walking past that endcap, a person is choosing their favorite color sticky before they even know what is on offer. The product and the display are a perfect blend. To see the display is to engage with the product at a barely conscious level.

It is not that price, features, and competitive realities are meaningless. It is just that absent creatively blending emotional context with the product and display, those things do not have the power to sway consumers. Customers only interested in price shopping do not need creative marketing. They are just looking at the big signs with numbers on them. For everyone else, creativity is the secret sauce.

 

 

Social Media & Business: A Perfect Pairing

Social Media and Business go together like; rice & beans, peanut butter & jelly, salt & pepper.

From Facebook to Twitter to Pinterest, people gather virtually to initiate conversations, share musings, be entertained by videos and mull over thought-provoking images. Although businesses with visual elements or fun products can thrive on many social platforms, any business can build an engaging and even fun social presence. So if you think your business is too boring for social, think again. Here are a few companies that are proof you don’t have to be in the jazziest of industries in order to master the game of social media.

Social Media and Business

ChildHelp

ChildHelp’s mission is to prevent and treat child abuse and neglect. This is a non-profit whose daily work is focused on trying to quash tragedy, and the subject matter the business is exposed to continuously is dark and emotionally difficult. But despite this, ChildHelp still has found a way to have strong social media profiles, especially on Facebook. The non-profit uses its page to enlighten people about the realities of its cause, as well as to entertain. By regularly weaving in relevant events and pop culture tie-ins, the Facebook page isn’t depressing, but rather uplifting and enjoyable.

H&R Block

You might think that a business like H&R Block would not have an easy time with social media. After all, tax preparation is not a notoriously sexy subject. But H&R Block has been able to create a very successful Pinterest page. By putting together boards that run the gamut from “Fashion on a Budget” to “Travel” to “Sports Finance,” the business displays its creativity and offers something for everyone.

HubSpot

Software is not usually the first thing that would come to mind when you think of something hip and fun, but HubSpot has managed to lay claim to both adjectives. One visit to the inbound sales and marketing platform’s Twitter page, and the company culture is undeniable. Every tweet shows personality and originality. HubSpot doesn’t forget to post pictures, infographics and shout-outs to its company blog in order to keep followers interested and engaged. So maybe software in the past wasn’t synonymous with a party mindset, but HubSpot sure makes it seem like it is now.

LifeLock

Few things in life are scarier than identity theft. But LifeLock, the well-known identity theft protection company, doesn’t use fear to sell its products. Instead, the company takes to its social pages to connect with prospects and deliver useful information. LifeLock’s Facebook page is a prime example of one that educates its audience about the industry and preventive measures, all while still having a good time. By regularly sharing timely news and relatable posts, the company acts like a friend to its customers via social media.

Nielsen

Nielsen, the global consumer and media insights business, is another one that you may not think is an immediate fit for social media. To the contrary, the company has found a way to be relevant and fun through several social channels. One example is Nielsen’s Twitter page, which is rife with things you’d expect like glimpses into the percentage of people engaging in certain behaviors. But Tweets also include things about pop culture and sports that lay people are likely to enjoy, like a random comment about an NFL game or commentary on TV shows. By catering to more popular areas of interest, the company doesn’t limit itself on social media.

If you’ve been feeling like you couldn’t possibly make your business lively enough for social media, think again. With a little creativity, you can use social channels like Facebook, Twitter and Pinterest to share your company’s personality with your target buyer. Just let loose, think outside promotional posts and prepare to get social.

Top 13 Social Sales Influencers

The people below are ranked as the most influential Social Sales Leaders according to Klout. Klout analyzes social media influence by using data from LinkedIn, Twitter, Facebook, Google+, Instagram and several other platforms. The highest possible Klout score is 100, the average Klout Score is 40 and those with a score of 63 are in the top 5% of all users (the average score of the 13 top social sales influencers is 72). The higher your score, the more influence you’re believed to have within your digital networks. Klout score changes often so the list below is subject to change, luckily Rise maintains a Social Sales Leaderboard that is updated in real time. 

The social sales leaders below can be found across social media channels and are consistently providing innovative ideas, tips and insights on the topic of sales and social media. If you’re a sales rep that’s been wondering how to leverage social media to close more deals make sure you give the folks below a follow. 

 

1) Brian Fanzo

Brian Fanzo Social Sales Influencer

Brian Fanzo

 

Brian Fanzo is the Partner and Chief Digital Strategist at Broadsuite. He specializes in helping enterprise technology companies leverage social, mobile, analytics and cloud computing to be more productive and engaging. He’s also a dad of three beautiful girls.

 

2) Jeff Sheenan

Jeff Sheenan Social Sales Influencer

Jeff Sheenan

 

Jeff Sheenan is an author and a B2B sales and marketing pro!  He has extensive experience in working with companies of all sizes and in multiple industries throughout the world and with global brands like Intel, Apple, Cisco Systems, IBM, Hewlett-Packard, Dell and many more.

 

3) Jon Ferrara

Jon Ferrara - Social Sales Influencer

Jon Ferrara

 

Jon Ferrara has been recognized as a pioneer in the CRM space. He’s the founder of Nimble, a next generation CRM product for small businesses. You can frequently catch him tweeting and talking about social selling and sales.

 

4) Koka Sexton

Koka Sexton - Social Sales Influencer

Koka Sexton

 

Koka Sexton is one of the most recognized social selling experts and a leader in the LinkedIn social selling evolution. He’s a frequent social selling speaker and conducts trainings on how to use LinkedIn to drive lead generation, create new opportunities, and engage customers.

 

5) Jill Rowley

Jill Rowley - Social Sales Influencer

Jill Rowley

 

Jill is a Social Selling Evangelist and one of the most recognized social sales influencers and leaders. She’s walked her talk and has a background in sales management and as a software sales rep. She’s approachable, tweetable and a giver. You can frequently catch her keynoting and doing sales kick off speech on the topic of social sales. She currently lives the Bay Area is a wife and a mother of four kids.

 

 

6) Jeff Zelaya

Jeff Zelaya - Social Sales Influencer

Jeff Zelaya

 

Jeff Zelaya  is a leading social selling and LinkedIn expert. He’s a professional public speaker, an entrepreneur and the Head of Sales at the content marketing software company: Triblio. Jeff is a dad and husband and currently lives in the Washington D.C area.

 

7) Rachel Miller

Rachel Miller - Social Sales Influencer

Rachel Miller

 

Rachel is an experience social media marketing professional, community builder, listener and an influencer in the CRM space. She has been able to strategically increase community engagement and brand awareness through social media and content marketing, first at Nimble and now at Pipeliner CRM.

 

8) Timothy Hughes

Timothy Hughes - Social Sales Influencer

Timothy Hughes

 

Tim is a social selling evangelist that hails from the other side of the pond. He’s based out of the UK and works at Oracle. At Oracle he runs the UK Commercial Industries and using modern marketing and social selling techniques he’s been able to create a $61 Million pipeline.

 

9) Gerry Moran

Gerry Moran - Social Sales Influencer

Gerry Moran

 

Gerry Moran is the Global Head of Social Media & Content at Cognizant Technology and the Founder of the popular blog: MarketingThink.com. He’s an experienced Social Selling Strategist and helps people and brands in creating high level strategies to drive real results.

 

10) Gabe Villamizar

Gabe  Villamizar - Social Sales Influencer

Gabe Villamizar

 

Gabe is a Social Selling Expert & Social Media Marketing Manager at @HireVue He has extensive multi-cultural experience in developing and implementing new SaaS social marketing tactics to build strong B2B relationships and generate targeted leads. He’s currently in the process of organizing TheSocialSellingEvent.com a huge event with the top social selling influencers.

 

11) Jack Kosakowski

Jack  Kosakowski - Social Sales Influencer

Jack Kosakowski

 

Jack Kosakowski is young and up and coming leader in the social selling space. He’s a Regional Sales Manager at Act-On.  He loves to educate businesses on the importance of marketing automation and helps these organizations “Cross The Chasm” quickly and adopt new marketing technologies.

 

12) Brynne Tillman

Brynne Tillman - Social Sales Influencer

Brynne Tillman

 

Brynne is the CEO of Social Sales Link and an expert sales trainer who has over 3 decades of sales experience. She’s been able to unlock the power of LinkedIn for Sales and Business Development Professionals and teaches social selling curriculum globally.

 

13) Ken Krogue

Ken Krogue - Social Sales Influencer

Ken Krogue

 

Ken Krogue is the Founder of InsideSales.com and a thought leader and evangelist on all things sales. He is continually creating content on the topic and you can see tons of his content here. He and his team offer great tips, webinars, research, and best practices on inside sales.

 

 

 

Who else is tweeting about #SocialSelling? Check out the live twitter stream below:

3 Tips to Make Your Company Technologically Efficient

Technology That Saves You Time

Office supplies manufacturer Brother International found in a 2010 study that corporate America loses more than $177 billion annually due to disorganization. Researchers concluded that the average employee wastes about 76 hours per year searching for files, documents, and even calculators in cluttered cubicles.

Small and medium-sized businesses (SMBs) can ill-afford to lose that many hours in productivity and expect positive results on their quarterly profit reports. Technology has streamlined many business processes, but there are still many owners and C-Level executives who refuse to embrace these advancements.

Cloud Computing

Most office workers have likely seen the 1999 comedy “Office Space” and its classic opening scene. Peter Gibbons had apparently misplaced a memo that described a new process for handling “TPS Reports.” He was first asked by the main office manager if he got the memo, followed by his immediate supervisor a few minutes later—then got a phone call from another manager asking if he received it. These time-wasting situations can easily be eliminated by incorporating cloud computing solutions.

Google Docs is a word processor, spreadsheet, and database tool that allows real-time collaboration between several individuals. In other words, it has all the features of Microsoft Office, but with online storage that makes documents accessible to anyone with the password. It’s especially useful when several team members are working together on a project, as it keeps edit logs and allows in-line communication for everyone working on it to see.

DropBox can be used as a one-stop online hard drive to store everything from employee handbooks to blank W4 forms. It allows remote access from any computer or smartphone, along with the ability to synch documents across all devices. DropBox saves money by eliminating the need for paper documents and increases efficiency by neatly organizing important documents all in one place.

BYOD Policies

The bring-your-own-device (BYOD) phenomenon has quickly evolved from a trendy option to a near necessity for SMBs. Technology research firm Gartner predicts that 38 percent of companies will stop providing devices to employees altogether by 2016. Half of employers will require employees to supply their own devices by 2017, according to the same study. Further, a 2013 Cisco survey found that BYOD employees gain an average of 37 productivity minutes per week over their non-BYOD counterparts.

Devices today like the Samsung Galaxy Note are designed to collect and share ideas with advanced accessories like the functional S Pen that can be used to jot down notes without the need for pen and paper. These devices are also equipped with an enormous amount of battery life—25 hours talk time and up to 420 hours of standby time.

Despite all the advantages of BYOD, data security continues to be a primary concern for IT managers. But mobile device management (MDM) solutions, such as AirWatch and Amtel MDM, are not only compatible with every mobile operating system, but also allow administrators to both remotely lock or wipe any device. Some MDM solutions even allow administrators to keep work and personal data completely separate on devices.

Gerald Hetrick, COO of Vox Mobile, told Business News Daily that companies need to draft enforceable BYOD policies that all employees can easily access. The standards should, at minimum, include an acceptable-use policy, enforcement methods, and a means to contact technical support.

Virtual Appointment Setting

SMBs that deal with numerous inbound appointment requests from customers likely cannot afford to hire someone specifically to field calls and cannot waste time playing phone tag when customers leave messages. Cloud-based scheduling systems can handle the entire process, while keeping everything neatly organized.

Genbook allows customers to go straight to your website or social media page, and book appointments based on times you make available. They automatically receive email confirmation once they book the appointment. KickServ and Mhelpdesk are two more options to consider.

Technology has made it possible for any business to run as smoothly and efficiently as ownership wants it to. It’s simply a matter of learning and embracing all the technological possibilities to maximize profits and minimize risk.

Tools to Give You an Edge in Business

social selling tools for your businessIf you’re self-employed or running a small business, your priorities are to make money and grow the business. And, anything that helps you do that, gives you an edge. Even if you have to spend a little money to make a little money, it is often worth the investment. Here are some tools that will change your business.

Time-Tracking Tools

BusinessNewsDaily paints a vivid picture of “days that go by when you have no idea where the time went.” This is a common problem in the business world, and if most of your days are like this, it’s time to look at time-tracking tools.

  • Toggl is a software program that is basically a start and stop button on your workday tasks. As you go through your day, you can have a visual timeline of your productivity.
  • My Minutes incorporates goal setting and motivation into time tracking by letting you budget your time with minimum and maximum time goals.
  • Rescue Time works in the background of your computer or mobile device to track your time on the Internet and in computing applications. It reports on your activities, highlights your accomplishments and sends notifications for work prompts and reminders.
  • Paymo includes time-tracking, reporting, project-management and invoicing in one app.
Sales 2.0 Tools

There are a lot of tools out there!!!

Efficiency Tools

Anything that helps business people do more with less, do more faster or understand their business better is good news for their business growth and success.

  • Bplans offers free business calculators for cash flow, starting costs, break-even, email marketing, direct mail ROI and pay-per-click ROI.
  • Free Business Forms has a library of free forms for a variety of business purposes including bill of sale, business letters, lease and contracts. They also offer economical software for employee handbooks, financial statements and business valuation.

Sales Leads

Just opening the doors and advertising your sales deals is not enough to keep revenues coming in. It takes active sales leads, which take time to develop. Many business owners might not have the revenues to add a sales manager or hire a top salesperson, so instead they may want to buy hot leads from a service like QuoteWizard. This company is one of the largest independent lead providers, and promises that they sell their leads at half of the industry standard. Paying for leads can get a new business off the ground or help a business in transition such as during a merger or acquisition in order to keep productive through changes.

When paying for leads is not an option, Colabo CEO Yoav Dembak recommends using some simple tools to generate sales leads. Google Alerts, which uses keywords that are relevant to your business, can bring in business intelligence that can turn into leads. For example, Colabo gives examples of IT management services who set alerts for “application outage” and SEO software sales companies who set alerts for “marketing campaign optimization.” This can help you find both customers and relevant information about your field. Additionally, LinkedIn’s and Socedo’s saved searches produce similar results as Google Alerts.

Want to learn about other tools that you can use?

Check out the SlideShare below with 52 more tools that give your sales an edge.

2014 Most Innovative Companies at B2B Content Marketing

I wanted to know which are the leading B2B companies that are able to

differentiate themselves and be considered innovative with their content marketing.

The most innovative companies at B2B Content Marketing are consistently increasing their awareness, engagement and conversions. Content marketers everywhere are familiar with the companies that are considered the creme of the creme like  Hubspot, Salesforce and LinkedIn.  The most innovative companies at B2B content marketing are able to create an emotional connection, provide valuable relevancy and make their B2B content marketing pop. I wanted to know who my trusted LinkedIn connections considered leaders at B2B content marketing…so I asked the question to the following folks:

  1. Danny Schreiber, Marketer at Zapier
  2. Amaury Blondet, Managing Director idea939
  3. Andrea Contres, Marketing Manager at Baker Tilly Virchow Krause, LLP
  4. Kelly J. Waffle, Vice President of Strategic Solutions Group at MarketBridge
  5. Dan Hutson, Vice President of Communications & Marketing at be.group
  6. Ellen Sirull, Senior Content Marketing Manager at Experian Consumer Services
  7. Scott Linabarger, Senior Director of Content Marketing at Cleveland Clinic
  8. Brendan Cournoyer, Director of Content Marketing at Brainshark
  9. Cheryl Wiegert, Content Strategy Manager at Lowe’s Home Improvement
  10. Fernando Larez, Director of Marketing at VUE Software
  11. Chelsea Duran, Social Media Marketing Manager at Vintage Wine Estates
  12. Dean Nicolls, VP of Demand Acquisition at Infrascale
  13. Jay M. Thomas, Marketing Manager at SourceAmerica
  14. Kerry O’Leary, Marketing Director at eSchoolView
  15. Maritza Lizama, Co-Founder and Chief Marketing Strategist of LiMón, LLC
  16. Mic Adam, Social Media Policy Creator at Vanguard Leadership
  17. Sheryl Cattell, Senior Director of Marketing at Cross Country Home Services
  18. Jill Rowley, Social Selling Evangelist at JillRowley.com
  19. Brian Breslin, Founder of Refresh Miami
  20. Samantha McDuffee, Director of Marketing at TeamBonding
  21. Carol Lustig, Content Manager at Jarden Consumer Solutions

Most Innovative B2B Content Marketing  - Triblio

Triblio Innovative B2B Content Marketing Danny Schreiber, Marketer at Zapier

Amaury Blondet, idea 939 Triblio Innovative B2B Content Marketing

Andrea Contres Baker Tilly Triblio Innovative B2B Content Marketing

Kelly Waffle MarketBridge Triblio Innovative B2B Content Marketing

Dan Hutson be.group Triblio Innovative B2B Content Marketing

Ellen Sirull, Experian Triblio Innovative B2B Content Marketing

Scott Linabarger, Cleveland Clinic, Triblio Innovative B2B Content Marketing

Brendan Cournoyer, Brainshark Triblio Innovative B2B Content Marketing

B2B Content Marketing Hubs

Cheryl Wiegart, Lowes, Triblio Innovative B2B Content Marketing

Fernando Larez Vue Software Triblio Innovative B2B Content Marketing

Chelsea Duran, Vintage Wine Estates - Triblio Innovative B2B Content Marketing

Dean Nicolls, Infrascale Triblio Innovative B2B Content Marketing

Jay Thomas SourceAmerica - B2B Content Marketing Triblio

Kerry O'Leary eSchoolView - B2B Content Marketing Triblio

Maritza Lizama, Limon - B2B Content Marketing Triblio

Mic Adam, Vanguard Leadership - B2B Content Marketing Triblio

Sheryl Cattell, Cross Country Home Services - B2B Content Marketing Triblio

Jill Rowley, Social Selling Evangelist  - B2B Content Marketing Triblio

Brian Breslin, Founder of Refresh Miami -  B2B Content Marketing Triblio

Samantha McDuffee, TeamBonding -  B2B Content Marketing Triblio

Carol Lustig, Jarden Consumer Solutions -  B2B Content Marketing Triblio

How Does LinkedIn Help Small Businesses?

linkedin-help-business

Launched as the first professional networking based social network, LinkedIn is one of the best

places to find job opportunities, business partners and seek professional help. It is not just limited

to large corporations with several branches across the globe but also the small and new businesses

who find new customers and employees for their organizations through LinkedIn. It not only allows

several professionals and business owners around the world but also offers paid services like job

posting and premium account. While maintaining an account, keeping an active profile, managing

company profile, updating company page can cost a lot of time and effort, the results are often

miraculous and can increase your reach and find you better employees, investors and business

partners. You might be asking yourself: How does LinkedIn help small businesses?

If you’re a small business owner, here are a few tips that can help your business achieve

new heights.

 

1. Encouraging Employees To Maintain Their Profiles On LinkedIn

With more than 277 million individual accounts from across the globe, it is important that small

businesses must encourage their employees to maintain and regularly update their LinkedIn profiles

so your company is visible to more and more people. Having your organization’s name in their

employment history will increase the reach of your company to your employees’ personal networks.

While your employees only make a small number of the total number of users across the globe,

being visible to their social circle can double your company’s visibility.

 

2. Regular Activity on LinkedIn

Several websites like Buffer and HootSuite now offer services that regularly post interesting links and

company news on personal profiles. These services can be used to post relevant status updates with

interesting content to attract more and more people to your employees’ profiles. Employees should

also spend a specific amount of time to respond to and post comments on other’s updates for a

regular activity on their profiles.

 

3. Showcase Work

LinkedIn allows employees to post videos, project outlines, presentations and documents that

showcase their past and current work and their expertise. Publications, professional gallery and

projects are the three different sections on a personal profile where work relevant data, projects

and presentations can be posted for the various users to see. The publications section should also be

regularly updated to increase the reach and visibility of the individual profile.

 

4. Promoting Your Employee Profiles

On your company profile you can also add bio pages of your employees with a link to their LinkedIn

profiles. This will result in a higher generation of leads and will expose your employees and your

organization to a larger number of people. With almost 300 million users worldwide, it is quiet likely

that more and more users get attracted to your organization through your employee profiles and

their individual networks.

 

5. LinkedIn Company Page

Like the pages on facebook, the company pages on LinkedIn are specifically for business

organizations to post their information. There are more than 3 million company pages on LinkedIn

which showcases it immense networking potential. It is often convenient for users to visit your

company page for details about your organization. You can also encourage your employees to share

and promote your company page in their individual networks to improve visibility.

 

6. Page Analytics

Linked in not only provides you with a place to post updates and news about your organization but

also provides the various tools like graphs and charts for you to monitor the performance of your

updates. You can use the statistical data and design your content according to people’s reaction to

a particular post. If videos or infographics posted in the updates get more views, it would be a wise

choice to post more visual content rather than text based.

 

With a plethora of features that can provide leverage to your small business organization, LinkedIn

remains a powerful tool for new and small businesses. Nevertheless, the best leverage you can get

from LinkedIn is via the sponsored links and updates. The above tips can also be used in order to

increase your company’s reach to find employees and business partners on LinkedIn.

 

Author Bio:

luke-peters-bloggerLuke Peters is an avid reader of online articles, magazines and books related to management, finance and marketing. He is also the content contributor for several websites and blogs like Mediagrouplondon.com who offer the best media buying services and he also likes to stay up to date with the latest developments in the market.

Sales 2.0 Speaker at 2014 BXSI Annual Sales Conference

I’m beyond excited to be presenting at the upcoming 2014 BXSI Annual Sales Conference.

BancorpSouth Insurance Services has booked me

as their featured Sales 2.0 speaker.

Sales 2.0 Speaker - Bancorpsouth Sales Speaker

As my 2014 Social Selling Speaking Tour continues I am thrilled to be seeing an increasingly amount of awareness and acceptance of Sales 2.0. The top sales manager and sales executives understand that sales is evolving and changing. The high pressure, fast talking, “salesy” tactics are not as effective as they might have been in the past and if you use them today the only thing you will “close” is the door behind you as you leave  the prospect’s office with no sale, no relationship and a bad reputation!

As technology like Google, Facebook, LinkedIn and smart phones change consumer behavior and the buying decisions so should the way salespeople use these channels to their advantage. Social selling is no longer in its infancy and now there is solid proof and detailed social selling case studies that conclude what many like myself have already witnessed first hand…

Social Selling is here to stay because it gets results!

Only those salespeople that adapt will be able to survive and thrive in a technology & data driven world. The Sales Management at BancorpSouth Insurance Services has made the decision that they want their sales reps prepared and educated for Sales 2.0 and that’s exactly what I will be doing come this Friday, August 8th in Jackson, Mississippi. Looking forward to hanging out with the hundred of BancorpSouth team members that will be present for the 2014 BXSI Annual Sales Conference. I’m BRINGING IT! So I hope you guys are ready!! :-)

About BancorpSouth Insurance Services

BancorpSouth Insurance Services is powered by BancorpSouth Bank; a wholly-owned subsidiary of BancorpSouth Inc., a $13.4 billion-financial holding company based in Tupelo, Mississippi. Business Insurance magazine ranks BXSI as the nation’s 33rd largest brokerage and the 4th largest bank-owned agency. BXSI has 33 offices across 9 states with over 600 insurance and risk management professionals ready to serve.

Interested in booking a Sales 2.0 speaker for your Sales Conference?

Let me know! Click here to contact me today.