As you may already know I am an American Marketing Association member and an alum of the AMA at FIU. Check out this letter from Christian Ricks below about an AMAzing life saving campaign that he’s working on with the rest of AMA FIU and AMA Collegiate National.
The American Marketing Association at Florida International University is a top 5 Chapter in the nation. They give students the opportunity to work on skills you wouldn’t otherwise get in the classroom such as professional development, internships and improving on basic skills such as resume building, interview skills and networking. A huge initiative that our chapter is working on is AMA Saves Lives. It is our collegiate associations way of being able to give back to a cause worth fighting for. AMA Saves Lives is about creating and spreading awareness about the need for organ donation.
AMA Saves Lives works side by side with Donate Life America a non profit organization. Donate Life’s mission is to drive individuals, organizations and communities to increase the number of designated organ, eye and tissue donors who save and heal lives. 90% of Americans support organ donation, yet only 30% know the steps it takes to become one. So it is our job to inform them that with this decision they can save up to 8 lives and it takes nothing from them.
With over 100,000 men, women and children waiting in hospitals for transplants, how can people not see the need for awareness. So we created a creative campaign called Unleash Your Inner Super Hero which shows how students can become super hero’s by making the decision to become organ donors. The AMA gives awards to the chapter who place top 5 in categories such as best event, most donors, most videos and best video. This Fall semester was a huge success for our FIU chapter and we are very proud of the work we have done.
We created over 60 videos, had 4 events, registered over 160 students and created an AMAzing best video. The video you see is staring two of our AMA Executive Board members Angela Gers and Andy Rubio. The video shows how the decision to become an organ donor can make a full circle and come back to change others lives for the better.
We truly feel like we are changing the communities opinion on organ donation and helping them register. We will continue our Super Hero campaign next semester and hope to grow on our success from Fall. If you would like to register to become an organ donor, you can go to www.AMASavesLives.com. It only takes 2 minutes and you can definitely make a difference.
Christian A. Ricks
Director of AMA Saves Lives
American Marketing Association
Florida International University