Jeff Zelaya

Adam Wexler in This Week’s Featured Podcast

Adam Wexler is the Chief Strategy Officer of Insightpool.

Adam launched Insightpool in 2013 as a marketing software. This software is already being used by companies like: DocuSign, UPS, Influtive, Demandbase and many more. Adam Wexler is a serial entrepreneur, growth hacker, writer and a popular speaker. He’s contributed to articles that have been featured in publications like The Huffington Post, Social Media Today and has presented at events like SXSW, B2BCamp, Dreamforce. In his spare time he consults the Atlanta Hawks on their social media strategy. He’s the star in this week’s featured podcast. Press play to watch the video below:

Want to see more videos like this one? Click here –> Marketing Podcasts

Advocate Marketing Podcast by Influitive & Triblio

Advocate Marketing Podcast Jim Williams Interview

We interview advocate marketing expert: Jim Williams, the VP of Marketing at Influitive

I am very honored to have had the opportunity to interview Influitive’s VP of Marketing, Jim Williams. Jim is a friend of Triblio, our CEO (Andre Yee) and now me.

In this podcast I learned a lot about advocate marketing, how to choose marketing metrics to pay attention to and a great example of innovative B2B marketing with product launches, i.e: Bam! TV

Influitive is the leader in Advocacy Marketing and it’s AdvocateHub is helping clients every day increase referrals, leads, recommendations, social engagement, awareness and reviews.

Jim has lead the Influitive marketing team since the beginning and in the past 2 years has developed a finely tuned inbound marketing machine that’s helping Influitive grow 400%!

[Tweet ““Your advocates are associated to your brand they have a stake in the success of your company. They believe in your products.” – @jimcwilliams @Influitive “]

[Tweet ““If you do not have a referral engine that systematically cultivates new business from your existing customers, you’re missing a huge opportunity.” –@jimcwilliams @Influitive #b2bpodcast”]

If you stay tuned you’ll also learn how brands like Lattice Engines (Amanda Maksymiw), Gainsight (Anthony Kennada), Brightcove (Renee Teeley), Deluxe Corporation (Adam Dince) are succeeding with their B2B content marketing strategies.

Click here to subscribe to the B2B marketing podcast 

Triblio Influitive Advocate Marketing Podcast

Hear Jim Williams from Influitive talk advocate marketing & BAM TV

Content Marketing Podcast of The Week: Rachel Balik

This week’s content marketing podcast features Rachel Balik from Demandbase.

Rachel Balik manages the content marketing program at Demandbase. She leverages a decade of experience in journalism, public relations and B2B technology to create and deliver meaningful and relevant content to prospects and customers. Rachel Balik is a popular writer and her articles have been published by MarketingLand.com, Forbes, VentureBeat, Slate and many others.

Want to see more content marketing podcasts like this one? Click here.

 

Marketing Podcast of The Week: Meagen Eisenberg DocuSign

The podcast of the week is: Megan Eisenberg DocuSign.

Meagen has helped DocuSign grow from a 150 to 1,200 people. She’s seen as a master of B2B marketing and in this interview she shares the secrets behind her success.
Click play to watch this week’s marketing podcast courtesy of the B2B Marketing Podcast:

Marketing Podcast of the Week: Cleveland Clinic Marketing

Click play below and listen to this week’s featured marketing podcast:

A full summary and transcript of this week’s featured marketing podcast is available on the Triblio B2B Content Marketing Blog. In this B2B Marketing Podcast we interview the Cleveland Clinic Marketing Leaders: Scott Linabarger and Amanda Todorovich. This dynamic marketing duo is responsible for content marketing for one one of most respected medical centers in the world.

ClevelandClinic.org is currently No. 1 most visited hospital site in the country. In this episode we’ll talk about their most recent success of growing the Cleveland Clinic Content Hub from 200K visits per month to 3.2M visits per month in 18 months.

Marketing Podcast of the Week: Patricia Mejia of Siteworx

Click play below and listen to this week’s featured marketing podcast:

A full summary and transcript of this week’s featured marketing podcast is available on the Triblio B2B Content Marketing Blog. In this B2B Marketing Podcast we interview Patricia Mejia, the Chief Marketing Officer at Siteworx. Patricia leads the marketing, public relations, demand generation, and analyst relations and has more than 15 years of experience helping organizations improve their marketing and communications.

Siteworx is a leading digital and web agency that provides expertise across the full range of web and mobile tactics. The agency helps organizations define an optimal strategy, then execute with speed and efficiency.

Creativity is the Secret Sauce

Secret Sauce Consumer MarketingWhen It Comes to Consumer Marketing, Creativity is the Secret Sauce

If I knew the secret to successfully marketing everything, to everyone, every time, I probably would not tell you what it was. The business advantage to having that exclusive information would be immense. However, the main reason I am not sharing that information with you is that I don’t have it. In the real world, such information doesn’t exist. And we have to live within the constraints of the real world.

That said, there is much you can do within those constraints to maximize the effectiveness of your marketing.

Creativity is the Key to Consumer Marketing

Let’s face it. There are more wrong answers than right answers when it comes to marketing success. You would think that we would quickly learn what doesn’t work, and move on to what does. But humans are not entirely rational beings. If we are convinced something should work, we will keep trying it, convince that the next time it will succeed.

While some like to quip that what I just described is the definition of insanity, it really isn’t. You try to twist a stuck lid off a jar. It doesn’t work the first time, or the second. Is it crazy to keep trying? Of course not. What would be crazy is if you stopped trying that method, and picked up a hammer.

Business people can become very emotional about their favorite sales tactics. Even if those tactics only meet with limited success. In the back of their minds, they may know that creativity is the key. But creativity is hard, very hard. They may not have the ability to think creatively. So they continue with the methods they know. Such methods include:

Lowering prices in a race to the bottom

Resorting to negative campaigning against a competitor

Selling features instead of benefits

There is nothing creative about these tactics. They are easy, cheap, and largely ineffective.

Outsourced Creativity

You can’t teach creativity. You can recognize the seeds of creativity, and encourage it. But if you don’t already have it, you will need to look outside of yourself to find it. That is nothing to be ashamed of. Creativity, like anything else, can be outsourced. In the point of purchase (PoP) arena, creativity is easy to find if you know where to look.

Creative Displays Now incorporates two of the most important principals of PoP marketing into their displays:

Making an emotional connection with the product

Making the product a part of the display

Find Creative Ways to Make an Emotional Connection with the Product

If price is your only push, you can still creatively make an emotional connection. Rather than announcing, “Rock-bottom prices!” you can say, “At just $19.99, how many of these can you give as gifts this week? Suddenly, consumers are engaging with your product before they even know what the product is. Those who see this endcap are now thinking about gift-giving, rather than the details of your uninspiring product. You will make sales because of a creative, emotional connection, not because of the lowest price in town.

Make the Product a Part of the Display

Take a closer look at the Platinum award-winning 3M endcap. The use of color is genius. Walking past that endcap, a person is choosing their favorite color sticky before they even know what is on offer. The product and the display are a perfect blend. To see the display is to engage with the product at a barely conscious level.

It is not that price, features, and competitive realities are meaningless. It is just that absent creatively blending emotional context with the product and display, those things do not have the power to sway consumers. Customers only interested in price shopping do not need creative marketing. They are just looking at the big signs with numbers on them. For everyone else, creativity is the secret sauce.

 

 

Marketing Podcast of the Week: Brendan Cournoyer of Brainshark

Click play below and listen to this week’s featured marketing podcast:

A full summary and transcript of this marketing podcast is available on the Triblio B2B Content Marketing Blog. In this B2B Marketing Podcast we interview Brendan Cournoyer the Content Marketing Director at Brainshark.

Brainshark is a tech company that enables organizations to improve productivity with cloud-based business presentation solutions for sales, marketing and training. Brendan Cournoyer is in charge of content planning and management for inbound marketing, demand generation and sales enablement initiatives.

 

ALERT: New B2B Marketing Podcast Now Available On iTunes

A new b2b marketing podcast debuts on iTunes today. This podcast show is a series of value packed interviews with the top b2b marketing professionals behind breakthrough B2B brands.

The B2B Content Marketing Leaders Podcast will feature two new episodes per week starting on January 18.

Each episode is promised to be full of valuable content that’s relevant to B2B marketing professional.

Topics that will be covered include:

  • Content Marketing Trends
  • Content Marketing Tools and Technology
  • Marketing Strategies
  • Marketing Funnel Strategies
  • Conversion Optimization
  • Sales Enablement
  • Content Auditing
  • Content Planning
  • Content Creation
  • Marketing Automation
  • Demand Generation
  • Branding
    and much, much more….

Each new episode is also accompanied by a blog post that recaps the interview and includes the most valuable takeaways, along with additional resources.
If you’re interested in learning if this is a podcast that you should add to your queue, take a quick listen to the introduction of the series:

Still unsure if this is the right podcast for you, listen to this short intro and decide.

Here’s the schedule of upcoming B2B marketing podcast episodes:

Week of Jan 18, 2015
Brendan Cournoyer, Director of Content Marketing @ Brainshark
Patricia Mejia, Chief Marketing Officer @ Siteworx
BONUS EPISODE: Scott Linabarger & Amanda Todorovich @ Cleveland Clinic

Week of Jan 25, 2015
Meagen Eisenberg, VP of Marketing @ DocuSign
Karen Gardner, Chief Marketing Officer @ Sonatype

Week of February 1, 2015
Adam Wexler, Founder @ Insightpool
Rachel Balik, Sr. Content Marketing Manager @ Demandbase

Week of February 8, 2015
Tara Meehan, Head of Social Content @ Guardian Life Insurance
Danny Schreiber, Content Marketing @ Zapier

Week of February 15, 2015
Amanda Nelson, Director of Marketing @ RingLead
Kaitlin Stich, Senior Marketing Manager @ BrightTALK

Week of February 22, 2015
Tami McQueen, Director of Marketing @ SalesLoft
Geoff Livingston, Founder @ Tenacity5

Week of March 1, 2015
Lisa Fugere, Content Marketing @ Radius Intelligence
Jason Miller, Senior Manager of Content Marketing @ LinkedIn

Week of March 8, 2015
Megan Tonzi, Director of Marketing @ Quota Factory
Gerry Moran, Head of Social Media & Content @ Cognizant

Subscribe_to_B2B_Marketing_Podcast

Click here to subscribe using ITUNES

Yard Signs: Are They Still Relevant in Real Estate Today?

Funny Yard SignIn this digital world it can be very easy to get caught up in the newest trends for marketing real estate. Creating advertisements online, posting photographs for viewers to see, and connecting with potential buyers through social media platforms are all very great avenues for marketing, but they should not be your only concern. Let’s think back for a second. Do you remember how home buyers would look for a place to purchase? They’d check newspaper ads; ask those closest to them, and….drive around looking for sale signs in the yard.

In the year 2014, one might think that the best way to drive in traffic is by utilizing internet marketing strategies. While it is true that integrating new marketing efforts is essential for broadening your home buyer base, it is not the only method. The old fashioned way of doing things still holds true, and below are some reasons why.

Many Consumers Use Old and New Fashioned Shopping Methods

There’s no denying the fact that the internet has changed the way consumers shop for everything. It’s an easier method for conducting research and getting a glimpse of what they’re looking to buy. However, when it comes to real estate, it’s not always what seals the deal. It’s very rare for home buyers to fall in love with pictures online and make an offer. Generally they use the online advertising as a starting point, then they drive around the area to look around and finally based on what they find, they make an inquiry to get a look inside.

  •  According to the National Association of Realtors, 53% of all home buyers still reference yard sale signs as their method for finding a home to buy.
  •  Another statistic reports that about 40% of millennial still prefer to see the product in person as opposed to shopping for it only. This in turn means that even though the new home buying market is changing, younger, tech-savvy individuals will still more than likely do a drive by before they inquire about a particular property.

When you consider the percentages listed above, there’s no reason that you shouldn’t still be implementing yard signs into your real estate marketing efforts.

Implementing Old Fashioned Advertising in Your Real Estate Marketing

So now you can see how well yard signs will work for getting the word out about your property for sale. All that’s left to do is put a plan of action in place. However, it is important not to haphazardly implement new strategies. Coming up with a plan will improve your chances of getting noticed and making a sell. Here are a few pointers to keep in mind:

Consider the Design – Don’t simply choose a sign for the sake of having a sign. Esigns yard signs aim for something simplistic with bold features that will draw the reader’s attention. Remember, too much on the eyes will distract the reader’s attention from important information.

Consider Focal Points – When placing yard signs, consider the focal points of the property. Simply placing the sign in a window on the second floor is not going to cut it. Instead, place a sign in an area that most home buyers will look such as near the porch or on the front lawn near the curb.

Don’t Forget Contact Information – For Sale only lets the buyer know that the property is for sale. However, you still need to provide them with necessary contact information. Make sure that you’ve placed your name (or company’s name), address, website, and several means for contact (i.e. phone number, social media page, email address).

No need to argue the point that digital marketing is an increasing trend for the real estate industry. However, this doesn’t mean that old methods should be tossed aside. If you’re trying to sell your property, consulting with a real estate and marketing expert is best. They have the necessary training and experience to combine both old and new concepts to get buyers through the door.
real estate sold_sign