I stumbled on this contest today on Twitter and couldn’t help but laugh out loud and share. Although, this idea might sound a bit odd and scary from a marketing perspective I think it’s innovative and fun. One thing that I noticed is that the ad target is WOMEN. The ladies are responsible for taking the pic, submitting it and hopefully winning the gift certificate. Hopefully, they decide to spend the winnings on their man and not themselves. Weigh in and tell what you think about this promotion? Good or bad?

First Annual Hair Back ContestProps to the marketing team at the Dermatology and Laser Center of Charleston.