Jeff Zelaya

Facebook Tips from Robert Scoble

Robert Scoble Facebook Tips

Robert Scoble Photo Credit: technmarketing.com

Thanks to Robert Scoble for sharing these excellent Facebook tips.

1. SHARE three posts from someone else about stuff you are interested in.
If it’s your friend’s kids, you’ll see more kid photos. If it’s tech/entrepreneurialism, you’ll see more of that.

2. Write five original posts about the same topic.
You’ll see even more of that same topic on your feed. I remember when I wrote about the Napa earthquake. My feed, within 30 seconds, became nothing but earthquake news. Most of the time I write about tech news and post videos with entrepreneurs, so most of my feed is exactly that.

3. Turn off as much privacy as you are comfortable with.
Especially let people follow you, instead of friend you. Then post some things to public. You’ll find your posts start getting an audience you never knew existed. Most of you are WAY too private. By the way, you can still post to just your family even after you turn on following. Each post has its own privacy.

4. Make sure your bio is up to date and public.
Most people don’t make it easy to find them. You’ll find coworkers and friends start finding you.

5. PUT EVERYONE in either “close friends” or “acquaintance” lists.
That makes your feed dramatically better (I’ve done this on dozens of people’s accounts and it always works).

6. Unfriend people who do not post to Facebook or engage with anyone else.
You’ll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. If you have friends who never like, never share, never comment, and never post their own things, THEY HURT YOU.

7. Make sure you like, comment, and share other people’s items.
That teaches Facebook what kinds of things you like to see in your feed.

8. Hide things you don’t want to see more of.
For instance, I hide almost all selfies, things with quotes, things with memes, things that make me stupider. Funny, now Facebook is showing me far fewer of those things. (Each post has a “I don’t want to see this” item in the drop down on right side of each post, which is how you hide things from your feed. I use that every day on many posts and Facebook continues to get better because of that).

9. Unfollow people who are too noisy.
Even your real life friends and family. If you put them in lists (you did follow #5 above, right) you can still see all their things by clicking on the list. But your main feed will get dramatically better.

10. Check your event page at least once a month.
Make sure you decline things you aren’t going to and accept things that you will. That makes those events go viral and helps everyone’s calendar out.

11. Check ALL of your Facebook settings once per month and make sure they stay the same.
Really important on mobile apps. I find if I delete the app and then reinstall it, all my settings go back to default. Understand each setting.

12. Turn on all security features like two-factor authentication.
People who do that generally don’t get hacked. Don’t care? You will when you get hacked. Do the same for your email and other social services too.

13. Make sure you have at least 10 public posts if you are trying to make friends.
Make sure those posts say something about you and your passions. If they are only selfies, don’t be shocked when people don’t accept your friend requests. (I won’t accept ANYONE as a friend if they don’t post at least some geeky/business items to public).

14. Don’t let people post to your profile without your approval.
I find that people who do that usually have crappy content and it almost always is a flag.

15. Make at least 400 friends.
People with fewer than that number of friends almost always are crappy at Facebook.

16. If you are going to friend someone with 5,000 friends you MUST have at least 50 common friends first.
Why? They can’t add more friends and use this as a sort of social proof to make sure you aren’t a jerk (jerks generally don’t keep that many friends). If you are going to friend a normal person, then you better remind them how you know them and it helps to have at least five common friends first, so they know that you aren’t just a spammer.

17. Most content does NOT get to you.
If you want to see more from specific people, VISIT THEIR PROFILES at least once a week and engage on their content. Or, even better, put them in a list and visit that list. Lists show all. Your main feed only shows you the most popular stuff from them (and that’s not really true, Facebook’s algorithms look at a variety of things to figure out what to show you). In general you are only seeing one out of 10 of my posts, if that. So you gotta visit my profile more often to make sure you get it all.

18. On Mobile, make sure Facebook’s app can know where you are.
That not only makes features like Nearby Friends possible, but also makes your feed have a few items from your location.

19. Mostly post using Facebook’s native tools/apps/web site.
Those who repost Twitter into here tend to be crappy at Facebook and engagement. Same with those who mostly use Buffer or other tools like Hootsuite.

20. Engage in your own comments, as well as those of others.
For people like me I look for signs you will engage and not just post. Plus, it helps you learn from others and encourages them to comment, which helps get your posts more reach too.

21. You can reorganize the stuff on the left.
I show how I do it in comments, but you on the web version of Facebook you can click little icons next to each item and reorganize them. I put lists up top so I can get to those fast.

22. Treat Facebook like a meal.
You wouldn’t just serve me pasta with no sauce, right? So, if you only have a feed with your kids photos, that is like pasta with no sauce. You DO have interests other than your kids, right? Same for those who post only selfies. You only interested in yourself? Or those who post only animals. You only interested in animals? Or, those who only post memes. Really? That’s what you want to be known for? OK, but I don’t need to stay your friend, either. Make sure you make your friends smarter and show that you have a diverse set of interests.

facebook-marketing-tips from Robert Scoble

Source: Robert Scoble’s Facebook Page

One Year Old Counting

It makes me so happy to see my son’s love for learning. It’s inspiring to see how hungry he is to learn and fun to watch his insatiable curiosity as he reads, counts and explores the world around him. He’s not even two yet but already he’s surpassing my expectations by learning how to count in English, Spanish, French, Japanese and Indonesian. He’s also reading books, pronouncing new words phonetically, knows his shapes, colors (in English & Spanish), animals, opposites and is starting to learn basic math. I’m confident he’ll be able to do some elementary mathematical operations by his 2nd birthday this summer. As a first time dad it’s a little scary to see how fast kids can learn but it’s also encouraging and it inspires you to devote more time to teaching them and challenging them, in my case my son is challenging me right back. Watch Eli count in 5 different languages in the now viral video.

Click To See Smart Baby Lessons

Adam Wexler in This Week’s Featured Podcast

Adam Wexler is the Chief Strategy Officer of Insightpool.

Adam launched Insightpool in 2013 as a marketing software. This software is already being used by companies like: DocuSign, UPS, Influtive, Demandbase and many more. Adam Wexler is a serial entrepreneur, growth hacker, writer and a popular speaker. He’s contributed to articles that have been featured in publications like The Huffington Post, Social Media Today and has presented at events like SXSW, B2BCamp, Dreamforce. In his spare time he consults the Atlanta Hawks on their social media strategy. He’s the star in this week’s featured podcast. Press play to watch the video below:

Want to see more videos like this one? Click here –> Marketing Podcasts

Advocate Marketing Podcast by Influitive & Triblio

Advocate Marketing Podcast Jim Williams Interview

We interview advocate marketing expert: Jim Williams, the VP of Marketing at Influitive

I am very honored to have had the opportunity to interview Influitive’s VP of Marketing, Jim Williams. Jim is a friend of Triblio, our CEO (Andre Yee) and now me.

In this podcast I learned a lot about advocate marketing, how to choose marketing metrics to pay attention to and a great example of innovative B2B marketing with product launches, i.e: Bam! TV

Influitive is the leader in Advocacy Marketing and it’s AdvocateHub is helping clients every day increase referrals, leads, recommendations, social engagement, awareness and reviews.

Jim has lead the Influitive marketing team since the beginning and in the past 2 years has developed a finely tuned inbound marketing machine that’s helping Influitive grow 400%!

[Tweet ““Your advocates are associated to your brand they have a stake in the success of your company. They believe in your products.” – @jimcwilliams @Influitive “]

[Tweet ““If you do not have a referral engine that systematically cultivates new business from your existing customers, you’re missing a huge opportunity.” –@jimcwilliams @Influitive #b2bpodcast”]

If you stay tuned you’ll also learn how brands like Lattice Engines (Amanda Maksymiw), Gainsight (Anthony Kennada), Brightcove (Renee Teeley), Deluxe Corporation (Adam Dince) are succeeding with their B2B content marketing strategies.

Click here to subscribe to the B2B marketing podcast 

Triblio Influitive Advocate Marketing Podcast

Hear Jim Williams from Influitive talk advocate marketing & BAM TV

Are you The Bane of Social Selling?

Social Selling Bane Quote

In my interview with Amar Sheth from Sales for Life I talk about growing up in a new generation of selling. Since my first sales job I have relied on social media and the internet for prospecting, building relationships, nurturing relationships and closing deals. It’s become 50% of my revenue and growing. Check out the interview and find why I believe social selling skills are essential for the sales rep of the future.

Here’s the full Bane quote that I talked about in my interview with Amar:

“Ah you think social selling is new?
You merely adopted it.
I was born in it,
molded by it.

I didn’t make a cold call
until I was already a man,
by then it was
nothing
to me
but a waste of time.”

Can you relate to this Bane quote? Do you consider yourself the Bane of Social Selling? Watch the video below and check out the original post here: How One Sales Rep Makes 50% Of His Pipeline Come From Social Selling

Content Marketing Podcast of The Week: Rachel Balik

This week’s content marketing podcast features Rachel Balik from Demandbase.

Rachel Balik manages the content marketing program at Demandbase. She leverages a decade of experience in journalism, public relations and B2B technology to create and deliver meaningful and relevant content to prospects and customers. Rachel Balik is a popular writer and her articles have been published by MarketingLand.com, Forbes, VentureBeat, Slate and many others.

Want to see more content marketing podcasts like this one? Click here.

 

Marketing Podcast of The Week: Meagen Eisenberg DocuSign

The podcast of the week is: Megan Eisenberg DocuSign.

Meagen has helped DocuSign grow from a 150 to 1,200 people. She’s seen as a master of B2B marketing and in this interview she shares the secrets behind her success.
Click play to watch this week’s marketing podcast courtesy of the B2B Marketing Podcast:

Marketing Podcast of the Week: Cleveland Clinic Marketing

Click play below and listen to this week’s featured marketing podcast:

A full summary and transcript of this week’s featured marketing podcast is available on the Triblio B2B Content Marketing Blog. In this B2B Marketing Podcast we interview the Cleveland Clinic Marketing Leaders: Scott Linabarger and Amanda Todorovich. This dynamic marketing duo is responsible for content marketing for one one of most respected medical centers in the world.

ClevelandClinic.org is currently No. 1 most visited hospital site in the country. In this episode we’ll talk about their most recent success of growing the Cleveland Clinic Content Hub from 200K visits per month to 3.2M visits per month in 18 months.

Marketing Podcast of the Week: Patricia Mejia of Siteworx

Click play below and listen to this week’s featured marketing podcast:

A full summary and transcript of this week’s featured marketing podcast is available on the Triblio B2B Content Marketing Blog. In this B2B Marketing Podcast we interview Patricia Mejia, the Chief Marketing Officer at Siteworx. Patricia leads the marketing, public relations, demand generation, and analyst relations and has more than 15 years of experience helping organizations improve their marketing and communications.

Siteworx is a leading digital and web agency that provides expertise across the full range of web and mobile tactics. The agency helps organizations define an optimal strategy, then execute with speed and efficiency.

Creativity is the Secret Sauce

Secret Sauce Consumer MarketingWhen It Comes to Consumer Marketing, Creativity is the Secret Sauce

If I knew the secret to successfully marketing everything, to everyone, every time, I probably would not tell you what it was. The business advantage to having that exclusive information would be immense. However, the main reason I am not sharing that information with you is that I don’t have it. In the real world, such information doesn’t exist. And we have to live within the constraints of the real world.

That said, there is much you can do within those constraints to maximize the effectiveness of your marketing.

Creativity is the Key to Consumer Marketing

Let’s face it. There are more wrong answers than right answers when it comes to marketing success. You would think that we would quickly learn what doesn’t work, and move on to what does. But humans are not entirely rational beings. If we are convinced something should work, we will keep trying it, convince that the next time it will succeed.

While some like to quip that what I just described is the definition of insanity, it really isn’t. You try to twist a stuck lid off a jar. It doesn’t work the first time, or the second. Is it crazy to keep trying? Of course not. What would be crazy is if you stopped trying that method, and picked up a hammer.

Business people can become very emotional about their favorite sales tactics. Even if those tactics only meet with limited success. In the back of their minds, they may know that creativity is the key. But creativity is hard, very hard. They may not have the ability to think creatively. So they continue with the methods they know. Such methods include:

Lowering prices in a race to the bottom

Resorting to negative campaigning against a competitor

Selling features instead of benefits

There is nothing creative about these tactics. They are easy, cheap, and largely ineffective.

Outsourced Creativity

You can’t teach creativity. You can recognize the seeds of creativity, and encourage it. But if you don’t already have it, you will need to look outside of yourself to find it. That is nothing to be ashamed of. Creativity, like anything else, can be outsourced. In the point of purchase (PoP) arena, creativity is easy to find if you know where to look.

Creative Displays Now incorporates two of the most important principals of PoP marketing into their displays:

Making an emotional connection with the product

Making the product a part of the display

Find Creative Ways to Make an Emotional Connection with the Product

If price is your only push, you can still creatively make an emotional connection. Rather than announcing, “Rock-bottom prices!” you can say, “At just $19.99, how many of these can you give as gifts this week? Suddenly, consumers are engaging with your product before they even know what the product is. Those who see this endcap are now thinking about gift-giving, rather than the details of your uninspiring product. You will make sales because of a creative, emotional connection, not because of the lowest price in town.

Make the Product a Part of the Display

Take a closer look at the Platinum award-winning 3M endcap. The use of color is genius. Walking past that endcap, a person is choosing their favorite color sticky before they even know what is on offer. The product and the display are a perfect blend. To see the display is to engage with the product at a barely conscious level.

It is not that price, features, and competitive realities are meaningless. It is just that absent creatively blending emotional context with the product and display, those things do not have the power to sway consumers. Customers only interested in price shopping do not need creative marketing. They are just looking at the big signs with numbers on them. For everyone else, creativity is the secret sauce.