Jeff Zelaya

Racist Home Depot Tweet Goes Viral

Racist Home Depot Tweet

This Home Depot tweet pictured below went viral within minutes of being tweeted out.

Home Depot Tweet Goes Viral. Please Complain That It’s Racist.

A community manager at Home Depot’s marketing agency sent out the above tweet. The agency and the individual that sent out have been fired. Home Depot was going in the right direction and this whole PR nightmare situation could have easily blown over. BUT…another misstep was spotted.

Home Depot uses automation to react to human emotion on twitter. See tweet below:

“WE HAVE ZERO TOLERANCE FOR ANYTHING SO STUPID AND OFFENSIVE. DEEPLY SORRY. WE HAVE TERMINATED AGENCY AND INDIVIDUAL WHO POSTED IT.”
Home Depot's Automated Customer Service

Imagine if the situation was handled by a social media community manager that gave personal attention to your followers.

That cared enough about them as individuals that it took the 5 seconds to respond to them in a personalized way.

INSTEAD…you use a canned response that makes it seem like you don’t really care.

Here’s my complimentary social media consultation for you: Find a good human that can manage your social media well and you don’t have to worry about these PR snafos. Call me!

 

Question:

Is this tweet really racist or is Twitter just applying racist overtones to a corny attempt at a joke?

 

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Jeff Zelaya

Jeff Zelaya

Sales, Marketing & PR Consultant at Vocus
Thanks for checking out my blog post. I live by the motto: "If you help enough people around you reach their goals, then you too will reach yours". Therefore, I combine my love of helping others and of business to teach individuals and organizations how they can leverage marketing, sales & PR to reach their goals. I live to inspire, engage, educate and entertain. I'm an Entrepreneur , Public Speaker & a Marketing Consultant . Click here to learn more about me or here if you would like to contact me directly.
Jeff Zelaya
You always reap more than you sow—you plant a seed and reap a bushel. - 13 mins ago
Jeff Zelaya
Jeff Zelaya
Jeff Zelaya

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2 thoughts on “Racist Home Depot Tweet Goes Viral

  1. Pingback: Twitter Adventure | cturrentine50

  2. Pingback: Jeff Zelaya Marketing, Sales and PR Consultant « Team Web Bloggers Series 2.0+

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