Writing hasn’t always been a passion for me. The fact that I often spell writing with two T’s is probably a testament of that, but the reality is that I’ve always been good at it. So good that I could write a confession and make the reader feel as if they were guilty. But enough tooting my own horn.
Years of academic writing and leisure reading have sharpened my wit, and inspired in me a necessity to write; and like everything I do, to write with intention. Journals full of heart dotted I’s just weren’t enough. And so I started my blog, not just to satiate my desire to write, but to share experiences and opinions that will shake up the minds of my peers and inspire in them the ambition to do more with their lives.
So here I am in 2013, an amateur writer with a very young blog and this is what I’ve learned:
1. Just do it!
No I’m not referring to the Nike slogan or this psychologist from Mad TV who never had time for that.
I’m talking about launching your blog. Don’t worry about aesthetics or the purpose of your blog. Time and time again fellow bloggers advised me not to launch my blog until I knew exactly what I wanted to write about. I listened and learned nothing until I didn’t listen anymore and launched my blog. I’m still not pleased with the aesthetics and I’m not sure where I’ll take my blog but I do know what I don’t want to write about and I certainly know what my peers aren’t interested in reading. Your blog does not have to be static. It can and will evolve and change as you gather followers and receive feedback
2. Before you launch your blog though, Know Your Audience!
It is important to know who your target audience is so that you can tailor you language to that demographic. In simple terms: How you speak to your grandparents is probably very different than how you speak to your peers and the same applies with writing.
For most people, reading a blog is a leisure activity. I developed a rule for my blog that I stick to as much as possible: If it takes more than 3 minutes to read any single post then it needs to be shortened. Some topics necessitate length and if that’s the case, then warn you readers at the beginning of the post. They will thank you for it and maybe give that particular post the time it deserves.
Expressing your opinion is great. It is almost necessary to connect with your readers and remain relevant in this era of pseudo-intellect and complacency. However, research is important too. It will not be adequate for all topics but citing research to support your opinion is much more powerful than leaving room for the reader to question the knowledge from which your opinion was formed.
5. Create a Brand for Yourself.
Although my pen name was a result of creating anonymity for my online presence, it was the best thing I could have done. My Facebook name has now become my pen name, my domain name, and my brand. My “Fires” are what my mind spews and I’ve been able to sell that pretty well. This is essential to capturing your audience. Make it witty, make it fun and most importantly make your brand present across all your social media accounts. Oh and don’t forget to purchase your domain name before someone else does! Some are as cheap as 18 dollars a year!
Today’s guest post is brought to you by Vee Towers
Vee Towers is an art intellectual, part goof, 100% adventure seeker living in sunny Miami, Florida. She’s a senior in college studying economics and recently developed a yearning desire to share the sometimes ridiculous yet self proclaimed genius produced by the chemical reactions of her brain. Check out her blog at Vee Fires.
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